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service industries management matches 28 work(s)
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Product Description: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time...read more
Hardcover:
9781849205740 | Sage Pubns Ltd, November 1, 2010, cover price $1030.00 | About this edition: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner.
Hardcover:
9781441916273 | 1 edition (Springer Verlag, May 4, 2010), cover price $219.00
Hardcover:
9780749419547 | Gardners Books, December 25, 1996, cover price $41.10
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