Product Description: Filled with shocking and private details behind the neon sign, known only to massage parlor workers, this confessional tale offers a voyeuristic look inside a quickly growing industry. There's humor in Bailey's personal recounting of every type of customer and request imaginable, from CEOs to the local janitor, to men who bring their wives Mafia members...read more

Product Description: The exploding cost of health care in the United States is a source of widespread alarm. Similarly, the upward spiral of college tuition fees is cause for serious concern. In this book, William Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation...read more

Product Description: A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world...read more

Product Description: 7 take advantage of the panel structure of their data to control for possible errors of specifica­ tion in their models. It is interesting to note that the econometric and DEA methods may be closer than some of their respective advocates seem to believe...read more

Product Description: In an era of accelerating change in the world economy, services are assuming greater importance for the economies of both developed and developing countries. As technological developments allow increasing tradeability of services, huge global firms are offering services across national boundaries...read more

Product Description: This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large multinational firms and this has important implications for the future shape of the world economy and for closer economic integration between countries...read more

A frequent complaint in literature is that services have been previously largely overlooked by innovation researchers and technology policy makers. Given the unarguable growth in the importance of the service sectors, increasing numbers of researchers and policy makers have taken a fresh look at service activities. Innovation Systems in the Service Economy: Measurement and Case Study Analysis presents contributions which increase the understanding of the role of services in the development of the division of labor in modern economics. This volume is devoted to the elaboration and understanding of the following two themes. First, service firms can be innovative in their own right, even though the process of innovation and the kinds of innovation may be different from those traditionally associated with manufacturing and other primary activities. Second, service firms and associated activities play an important role in the evolving division of creative labor which is constituted by modern innovative systems.

The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments now regulate trade in knowledge. This second edition analyses the provisions of the agreements and examines closely the thirteen years of implementation and revision. Gathering together the interpretations placed on the agreements by the WTO dispute settlement bodies, it reports on the initiatives taken by the members both to liberalise trade in knowledge and to shape international business regulation. Drawing on this, Christopher Arup assesses the future of the WTO as a global law-making institution. Three expanded case studies (legal services, genetic codes/essential medicines, and on-line media) illustrate the impact of the agreements and highlight the challenges faced by the WTO in reconciling free trade with social regulation.

Product Description: This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism...read more

Ticket Masters chronicles the as-yet-untold story of the modern concert industry, revealing the origins, development and ongoing strategies of companies such as Ticketmaster, Live Nation and StubHub and the efforts of numerous independent competitors. With over 100 exclusive interviews along with many previously unreleased documents, this character-driven book explores the actions and impact of the iconoclasts guiding these companies while folding in related tales of scalping syndicates, old-school music promoters and would-be Internet tycoons along with the bawdy business decisions of such world-renowned groups as the Grateful Dead, Pearl Jam and the Rolling Stones. Like no other previous book, Ticket Masters sheds light upon the complex relationships between artists, promoters, ticketing agents and the public. Whether it's Michael Cohl nabbing the Stones from Bill Graham, Ticketmaster's defeat of Pearl Jam or the silent efforts of music superstars to mark up their ticket prices for complicit websites, Budnick and Baron examine the pivotal developments that have shaped the industry as we know it. Yet, Ticket Masters is also a personal story for the millions who purchase tickets, as it addresses the often-asked (but unanswered) questions: How and why do concerts sell out so fast? Why do service fees vary on tickets to the same event? Why isn't Ticketmaster considered an illegal monopoly? Is it worth joining a band's fan club to qualify for a pre-sale? How do ticket broker websites like StubHub get all their tickets? And (deep breath), just how did ticket prices get so high, anyway?

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.  In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.  From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.From the Hardcover edition.

Product Description: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." —David Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...read more

Product Description: Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services...read more

Product Description: V 0000000000000 0000000000 0000000000000

Principles of Food, Beverage, and Labor Cost Controls, Eighth Edition is the essential text for understanding the ins and outs of controlling food, labor, and beverage costs. It comes accompanied by ProMgmt Student Workbook, which allows students to obtain a certificate from the National Restaurant Association Educational Foundation. Includes a diskette which contains Excel spreadsheet applications. Special features include: Accompanied by a diskette which contains Excel spreadsheet applications 40% of chapters contain revised materials Full supplements package