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cover image for 9780814459348
Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs

Hardcover:

9780814459348 | Amacom Books, October 1, 1987, cover price $16.95 | About this edition: Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs

cover image for 9780684839851
A sales consultant goes beyond a basic, sell-the-product philosophy to suggest that sales presentations should be based on bottom-line future business results because that is what top company officers are interested in. 20,000 first printing. (view table of contents)

Hardcover:

9780684839851 | Simon & Schuster, February 1, 1998, cover price $24.00 | About this edition: Suggests that sales presentations should be based on bottom line future business results because that is what top company officers are interested in

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