Product Description: Labels traditionally ascribed to women—mother, angel of the house, whore, or bitch—suggest character traits that do not encompass the complexities of women’s identities or empower women’s public speaking. Rethinking Ethos: A Feminist Ecological Approach to Rhetoric redefines the concept of ethos—classically thought of as character or credibility—as ecological and feminist, negotiated and renegotiated, and implicated in shifting power dynamics...read more

Product Description: Sociolinguistic Styles presents a new and in-depth, historically rooted overview of the phenomenon of style-shifting in sociolinguistic variation. Written by an internationally acclaimed expert in the field, the text explores why, where and when it occurs...read more

Product Description: In recent decades, genre studies has focused attention on how genres mediate social activities within workplace and academic settings. Genre and the Performance of Publics moves beyond institutional settings to explore public contexts that are less hierarchical, broadening the theory of how genres contribute to the interconnected and dynamic performances of public life...read more

Product Description: Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking...read more

Incorporating the voices and insights of street sex workers through personal interviews, this monograph argues that the material conditions of many street workers ― the physical environments they live in and their effects on the workers’ bodies, identities, and spirits ― are represented, reproduced, and entrenched in the language surrounding their work. As an ethnographic case study of a local system that can be extrapolated to other subcultures and the construction of identities, this book disrupts some of the more prevalent academic and lay understandings about street prostitution by providing a thorough analysis of the material conditions surrounding street work and their connection to discourse. McCracken offers an explanation of how constructions can be made differently in order to achieve representations that are generated by the marginalized populations themselves, while placing responsibility for this marginalization on the society in which these people live.

Product Description: The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that anew 'science of happiness' had been discovered and argued for social and political change on its behalf...read more

This study seeks to demonstrate the subtle ways in which changes in the language associated with economic issues are reflective of a gradual but quantifiable conservative ideological shift. In this rigorous analysis, David George uses as his data a century of word usage within The New York Times, starting in 1900. It is not always obvious how the changes identified necessarily reflect a stronger prejudice toward laissez-faire free market capitalism, and so much of the book seeks to demonstrate the subtle ways in which the changing language indeed carries with it a political message. This analysis is made through exploration of five major areas of focus: "economics rhetoric" scholarship and the growing "behavioral economics" school of thought; the discourse of government and taxation; the changing meaning of "competition," and "competitive"; changing attitudes toward labor; and the celebration of growth relative to the decline in attention to economic justice and social equality.

Product Description: The chapters collected in this book generate discussion about the intersections not only of feminisms and rhetorics, and the ways in which those intersections are productive, but also the locations of feminist rhetorics, the various discourses that invoke "feminism" or "feminist," and the scholarship that provokes, challenges, and deliberates issues of key concern...read more

Product Description: This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about – not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make – and how these resources combine in infinitely varied performances of identity...read more

Product Description: Although it is well known in other fields, the concept of “resilience” has not been addressed explicitly by feminist rhetoricians. This collection develops it in readings of rhetorical situations across a range of social contexts and national cultures...read more

Product Description: "Both from the Right and from the Left, we are stymied in talking well with one another about race and racism, by intransigent beliefs in our own goodness as well as by our conviction that such talk is useless. . . . White antiracist epistemology needs to begin not with our beliefs, but with our individual and collective awakening to that which we do not know...read more

Product Description: To observe that certain words are central to communication research is to prompt interesting questions about their influence. In taking such key words - or keywords - as its organizing theme, this book invites a careful reconsideration of several premises underpinning the vocabulary we use to document, describe and critique the world around us...read more