All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct-and often failing as a result-we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and practical introduction to the secrets of persuasive speaking and writing-including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Astonishingly relevant, this anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people.

Product Description: Speeches of praise and blame constituted a form of oratory put to brilliant and creative use in the classical Greek period (fifth to fourth century BC) and the Roman imperial period (first to fourth century AD), and they have influenced public speakers through all the succeeding ages...read more

Product Description: Ekphrasis is familiar as a rhetorical tool for inducing enargeia, the vivid sense that a reader or listener is actually in the presence of the objects described. This book focuses on the ekphrastic techniques used in ancient Greek and Roman literature to describe technological artifacts...read more

Product Description: How is it possible that modern scholars have labelled Maximus of Tyre, a second-century CE performer of philosophical orations, as a sophist or a half-philosopher, while his own self-presentation is that of a genuine philosopher? If we take Maximus claim to philosophical authority seriously, his case can deepen our understanding of the dynamic nature of Imperial philosophy...read more

Product Description: "We preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God." When Paul preached about the crucified and risen Jesus Christ to the church at Corinth and elsewhere, did he follow the well-established rhetorical strategy of his day or did he pursue a different path? And what does that mean for the preaching of the church today? Through a detailed analysis of 1 Corinthians 1-4, Duane Litfin explores the rhetorical context of Paul's preaching and his own understanding of his task as a preacher...read more

Product Description: Rhetoric and the Gift, taking as its starting point the Homeric idea of the gift and Aristotle’s related rhetorical theory, explores rhetoric not only at the level of the artful response but at the level of the call and response...read more

Product Description: Ancient declamation defies easy categorization. It stands at the crossroads of several modern disciplines. Only within the past few decades the complexity of declamation and the promise inherent in its study have come to be recognized...read more

Product Description: In The Shape of Herodotean Rhetoric, Vasiliki Zali offers a fresh assessment of Herodotus rhetorical awareness. Redressing the usual view that considers Thucydides as a significant jump from earlier authors in the rhetorical tradition, Zali attempts to find a place for Herodotus...read more

Product Description: In Rhetoric and Power, Nathan Crick dramatizes the history of rhetoric by explaining its origin and development in classical Greece beginning the oral displays of Homeric eloquence in a time of kings, following its ascent to power during the age of Pericles and the Sophists, and ending with its transformation into a rational discipline with Aristotle in a time of literacy and empire...read more

Product Description: In The Genres of Rhetorical Speeches in Greek and Roman Antiquity Cristina Pepe offers a complete overview of the concept of speech genre in Greek and Roman rhetoric.

Product Description: The volume focuses on the evidence of scenic art present in Quintilian s Institutio oratoria to verify its influence on the education of the speaker. The enquiry will also make reference to all Greek and Latin sources useful in highlighting the mutual dependence between oratory and theater from the fifth century B...read more

Product Description: This book provides the first translations in English and a preliminary analysis of the commentaries on the chreia chapter in Aphthoniuss standard Progymnasmata, a classroom guide on composition. The chreia, or anecdote, was a popular form that preserved the wisdom of philosophers, kings, generals, and sophists...read more