ISBNs for relationship marketing

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relationship marketing matches 47 work(s)

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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Product Description: Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'...read more

By Donatella Padua

See complete details on each edition (1 edition listed)

Hardcover:

9780230391246 | Palgrave Macmillan, September 4, 2012, cover price $110.00 | About this edition: Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.

Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

By David Hessekiel, Philip Kotler and Nancy R. Lee

See complete details on each edition (1 edition listed)

Hardcover:

9781118206683 | John Wiley & Sons Inc, June 5, 2012, cover price $27.95

Reputation Transfer to Enter New B-to-b Markets: Measuring and Modelling Approaches

Product Description: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage...read more

By Christine Falkenreck

See complete details on each edition (2 editions listed)

Hardcover:

9783790823561 | Physica Verlag, January 3, 2010, cover price $199.00 | About this edition: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Paperback:

9783790828115 | Physica Verlag, February 25, 2012, cover price $199.00 | About this edition: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours

By Anne Stanton

See complete details on each edition (1 edition listed)

Paperback:

9780672335372 | 1 edition (Sams, January 20, 2012), cover price $34.99

The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

Product Description: Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better...read more

By Maribeth Kuzmeski

See complete details on each edition (4 editions listed)

Hardcover:

9780470488188 | John Wiley & Sons Inc, September 22, 2009, cover price $22.95

Paperback:

9781118156285 | John Wiley & Sons Inc, December 27, 2011, cover price $18.95 | About this edition: Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.

Miscellaneous:

9780470530139 | John Wiley & Sons Inc, September 8, 2009, cover price N/A

9780470530115 | John Wiley & Sons Inc, August 27, 2009, cover price $22.95

The 4 A's of Marketing: Creating Value for Customer, Companies and Society

By Jagdish N. Sheth and Rajendra S. Sisodia

See complete details on each edition (1 edition listed)

Hardcover:

9780415898348 | Routledge, December 20, 2011, cover price $109.95

The 4 A's of Marketing: Creating Value for Customer, Companies and Society

By Sheth and Rajendra S. Sisodia

See complete details on each edition (1 edition listed)

Paperback:

9780415898355 | Routledge, December 19, 2011, cover price $61.95

Clients, Clients, and More Clients: Create an Endless Stream of New Business With the Power of Psychology

By Larina Kase

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Paperback:

9780071770750 | McGraw-Hill, September 20, 2011, cover price $20.00

Chatter Marketing: Putting the Relationship Back in Customer Relationship Management

Product Description: Pay less than Amazon receive A BRAND NEW BOOK direct from publishers! SATISFACTION GUARANTEED! 100% RATING!

By Neil Rosen

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Hardcover:

9781937110086 | Emerald Book Co, October 1, 2011, cover price $18.95 | About this edition: Pay less than Amazon receive A BRAND NEW BOOK direct from publishers!

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

By Mari Smith

See complete details on each edition (1 edition listed)

Hardcover:

9781118063064 | John Wiley & Sons Inc, October 25, 2011, cover price $24.95

Customer-Centric Knowledge Management:: Concepts and Applications

Product Description: Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services...read more

By Minwir Al-shammari (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9781613500897 | Idea Group Reference, August 30, 2011, cover price $175.00 | About this edition: Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty.

Bold: How to Be Brave in Business and Win

By Andy Milligan and Shaun Smith

See complete details on each edition (1 edition listed)

Paperback:

9780749463441 | Kogan Page Ltd, May 28, 2011, cover price $26.95

Healthcare Relationship Marketing: Strategy, Design and Measurement

Product Description: In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders...read more

By Ira J. Haimowitz

See complete details on each edition (1 edition listed)

Hardcover:

9780566092176 | Gower Pub Co, March 1, 2011, cover price $139.95 | About this edition: In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals.

The Superpromoter: The Power of Enthusiasm

Product Description: With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Â Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters...read more

By Peter de Wolff (trans) and Rijn Vogelaar

See complete details on each edition (1 edition listed)

Hardcover:

9780230285095 | Palgrave Macmillan, January 15, 2011, cover price $50.00 | About this edition: With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.

Codestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs

Product Description: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains...read more

By Atlee Valentine Pope

See complete details on each edition (2 editions listed)

Hardcover:

9781608320530 | Greenleaf Book Group Llc, October 1, 2010, cover price $24.95 | About this edition: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges.

Miscellaneous:

9781608320820 | Greenleaf Book Group Llc, October 1, 2010, cover price $11.99

Relationship Marketing: A Consumer Experience Approach

Product Description: In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective...read more

By Steve Baron

See complete details on each edition (2 editions listed)

Hardcover:

9781412931212 | Sage Pubns Ltd, May 5, 2010, cover price $146.00 | About this edition: In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind.

Paperback:

9781412931229 | Sage Pubns Ltd, May 5, 2010, cover price $48.00

Programming Microsoft Dynamics CRM 4.0

Product Description: Get answers to common questions about setting up the design environment and building custom solutions with Microsoft Dynamics CRM. Delve into core architecture, tools, and techniques, and learn how to exploit powerful customization features...read more

By Mike Snyder

See complete details on each edition (1 edition listed)

Paperback:

9780735625945 | Microsoft Pr, October 8, 2008, cover price $59.99 | About this edition: Get answers to common questions about setting up the design environment and building custom solutions with Microsoft Dynamics CRM.

Microsoft Dynamics CRM 4 For Dummies

Product Description: Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are youâre already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoftâs CRM solution in a jiffy...read more

By David Lee

See complete details on each edition (1 edition listed)

Paperback:

9780470343258 | For Dummies, July 8, 2008, cover price $26.99 | About this edition: Customer relationship management, or CRM, is certainly a hot topic in business today.

Customer Value Investment: Formula for Sustained Business Success

Product Description: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company...read more

By Gautam Mahajan

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Paperback:

9780761936046 | Sage Pubns Pvt Ltd, December 18, 2007, cover price $30.00 | About this edition: The Customer is the ultimate driver of a business.

The Four Steps to the Epiphany: Successful Strategies for Startups That Win

By Steven Gary Blank

See complete details on each edition (1 edition listed)

Paperback:

9780976470700 | 3 edition (K & S Ranch, February 1, 2005), cover price $39.95

Doctor Who: Remembrance of the Daleks