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relationship marketing matches 47 work(s)
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Cover for 9780470423479 Cover for 9780471485902 Cover for 9780470617878 Cover for 9781118176283 Cover for 9781531822262 Cover for 9781848443686 Cover for 9781783479405 Cover for 9780838914328 Cover for 9780262529051 Cover for 9780415523493 Cover for 9781138951228 Cover for 9780415523509 Cover for 9781138951235 Cover for 9781119092896 Cover for 9780426203377 Cover for 9780345346650 Cover for 9780749472092 Cover for 9781118905739 Cover for 9780804789158 Cover for 9781118772225 Cover for 9781118835807 Cover for 9780989200509 Cover for 9780789751041 Cover for 9781118092217 Cover for 9781591845775 Cover for 9780415896573 Cover for 9781118496404 Cover for 9781118315224 Cover for 9780814431924 Cover for 9781596599963 Cover for 9781118336038
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Product Description: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies...read more

Hardcover:

9780470423479 | 2 edition (John Wiley & Sons Inc, January 11, 2011), cover price $89.50 | About this edition: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.
9780471485902 | John Wiley & Sons Inc, April 19, 2004, cover price $94.95 | About this edition: In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success.

Miscellaneous:

9780471656418 | John Wiley & Sons Inc, May 12, 2004, cover price $90.00

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Product Description: For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers...read more

Hardcover:

9780470617878 | John Wiley & Sons Inc, September 7, 2010, cover price $24.95 | About this edition: From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical.

Paperback:

9781118176283, titled "UnMarketing: Stop Marketing. Start Engaging" | Rev upd edition (John Wiley & Sons Inc, February 21, 2012), cover price $18.95 | About this edition: Stop marketing.

Miscellaneous:

9780470646861, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 13, 2010, cover price N/A
9780470646854, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 6, 2010, cover price $24.95

CD/Spoken Word:

9781531822262 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: For generations, marketing has been hypocritical.

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Product Description: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary...read more

Hardcover:

9781848443686 | Edward Elgar Pub, March 29, 2011, cover price $190.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

Paperback:

9781783479405 | Reprint edition (Edward Elgar Pub, June 30, 2016), cover price $65.00 | About this edition: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

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Product Description: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, What's in it for me? Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence...read more

Paperback:

9780838914328, titled "The Librarian's Nitty-Gritty Guide to Content Marketing" | Amer Library Assn, April 25, 2016, cover price $50.00 | About this edition: What is content marketing?

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Product Description: The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior...read more

Paperback:

9780262529051 | Mit Pr, March 18, 2016, cover price $32.00 | About this edition: The revolution in big data has enabled a game-changing approach to marketing.

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Product Description: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach...read more

Hardcover:

9781138951228 | 5th edition (Routledge, February 24, 2016), cover price $300.00 | About this edition: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
9780415523493 | 4th edition (Routledge, April 2, 2013), cover price $230.00

Paperback:

9781138951235 | 5th edition (Routledge, February 24, 2016), cover price $109.95 | About this edition: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
9780415523509 | 4th edition (Routledge, March 21, 2013), cover price $104.95 | About this edition: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

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Product Description: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them...read more

Hardcover:

9781119092896 | John Wiley & Sons Inc, May 4, 2015, cover price $25.00 | About this edition: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Paperback:

9780426203377, titled "Doctor Who: Remembrance of the Daleks" | Carol Pub Group, September 1, 1990, cover price $3.95 | also contains Doctor Who: Remembrance of the Daleks | About this edition: The Doctor Who 50th Anniversary Collection: Eleven classic adventures.

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Product Description: A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message...read more

Paperback:

9780749472092 | Kogan Page Ltd, February 28, 2015, cover price $24.95 | About this edition: A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices.
9780345346650, titled "Brothers and Friends: The Diaries of Major Warren Hamilton Lewis" | Reprint edition (Ballantine Books, September 1, 1988), cover price $4.95 | also contains Brothers and Friends: The Diaries of Major Warren Hamilton Lewis

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Product Description: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption...read more

Hardcover:

9781118905739 | John Wiley & Sons Inc, June 30, 2014, cover price $49.95 | About this edition: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing.

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Product Description: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services...read more

Hardcover:

9780804789158 | Stanford Univ Pr, April 9, 2014, cover price $35.00 | About this edition: A fundamental shift is underway that will change how we conceive of value.

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Product Description: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies...read more

Hardcover:

9781118835807 | John Wiley & Sons Inc, March 3, 2014, cover price $35.00 | About this edition: Praise for Connected CRM “Many books explore the subject of CRM.

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Product Description: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!   Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers...read more

Paperback:

9780789751041, titled "Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing" | Que Pub, April 30, 2013, cover price $24.99 | About this edition: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!

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Product Description: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals...read more

Hardcover:

9781118092217 | John Wiley & Sons Inc, April 1, 2013, cover price $39.95 | About this edition: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last.

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Product Description: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive...read more

Hardcover:

9781591845775 | Portfolio, March 7, 2013, cover price $25.95 | About this edition: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive.

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Product Description: This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace...read more

Hardcover:

9780415896566 | Routledge, February 25, 2013, cover price $160.00

Paperback:

9780415896573 | Routledge, February 25, 2013, cover price $98.95 | About this edition: This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage.

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Product Description: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies...read more

Hardcover:

9781118496404 | John Wiley & Sons Inc, December 26, 2012, cover price $24.95 | About this edition: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.

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Product Description: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective...read more

Hardcover:

9781118315224 | John Wiley & Sons Inc, August 15, 2012, cover price $24.95 | About this edition: UnAwesome is UnAcceptable.

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Product Description: Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year...read more

Paperback:

9780814431924 | 2 edition (Amacom Books, August 7, 2012), cover price $17.95 | About this edition: Most sales professionals make the mistake of using the same sales patterns over and over.

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Product Description: The Biggest Differentiator In A Competitive Marketplace Is YouThe familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another...read more

CD/Spoken Word:

9781596599963 | Unabridged edition (Gildan Audio, June 26, 2012), cover price $29.98 | About this edition: The Biggest Differentiator In A Competitive Marketplace Is YouThe familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever.

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Product Description: Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." —SCOTT MONTY, Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force...read more

Hardcover:

9781118336038 | John Wiley & Sons Inc, July 31, 2012, cover price $24.95 | About this edition: Praise for Brand Advocates "Ignite your Advocates!

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