A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.

Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several 'New Luxury' companies. First serial, Harvard Business Review. 35,000 first printing.

An inspiring story of business ethics, success, and how the 'little guy' can strive and win in the big brand-name world describes Chuck Beek's development of the Seattle coffee house Monorail Express, illustrating more than twenty years of triumph and happiness in a privately owned business where bigger is not always better. 75,000 first printing. (view table of contents)

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Explains how guarantees can work to attract and retain customers, to sharpen quality commitment internally, and to outdistance competitors

Product Description: In this uncompromising bestseller, two veterans of public service and private business reveal how America's work ethic has been stripped of its true meaning. Readers are then given the critical steps necessary to halt America's declining work ethic through an infusion of unique programs, hard work, and a renewed sense of integrity...read more

Product Description: This volume examines the experiences of well-managed firms that attempt to improve quality, productivity, innovation, technology, and human resources. The editors have brought together papers by the best known authorities on effective policies and practical guidelines for enhancing productivity and quality, combining them with those by leaders of America's high performance companies that describe their actual experiences with productivity and quality...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Biracree, Tom, Biracree, Nancy

Explains why modern manufacturing requires a fresh approach, discusses strategy, performance measures, financial control, and program implementation, and shows how to overcome cultural barriers