An illustrated collection of whimsical book covers from the pre-World War II period features artwork and titles fraught with wry humor and double entendres, in a full-color volume that offers insight into the role of comic art in publishing throughout the first decades of the twentieth century. 35,000 first printing.

Product Description: For over one hundred and fifty years, since its founding in 1843, Macmillan has been at the heart of British publishing. This collection of essays, representing recent research in the archives at the British library, examines the firms' astute business strategy during the nineteenth century, its successful expansion into overseas markets in America and India, its complex and intriguing relations with authors such as Matthew Arnold, Thomas Hardy, Alfred Lord Tennyson, W...read more (view table of contents, read Amazon.com's description)

The author reconstructs the history of publishing, providing insights into the techniques and business of the creating, marketing, and selling books. Reprint. (view table of contents)