Product Description: Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology...read more

Product Description: Why do we accept shoddy books? This is the question at the heart of Smoke Proofs, a collection of six essays and one interview which takes a frank look at the state of the art of literary publishing, printing and book design in Canada...read more

Product Description: Das Buch ist ein Praxisleitfaden, fur alle, die Projekte in Verlagen leiten - seien es organisatorische Veranderungen, die Einfuhrung neuer Geschaftsmodelle oder besondere Buchprojekte. Es leitet den Leser Schritt fur Schritt vom Einstieg in ein Projekt bis zu dessen Abschluss und hilft mit gezielten Anleitungen, Checklisten und Tipps, Stolpersteine zu vermeiden...read more

Product Description: "Perseverance is much more important than talent. Because so many talented people fall by the wayside." --James MichenerThe history of writing is full of authors striving to succeed in a hyper-competitive publishing world, contending with agents, editors, publishers, critics, and sometimes the greatest challenge of all - overnight success...read more

Product Description: This book brings together major authorities on and practitioners within Australian publishing, and it examines the broad-based pressures facing the industry in Australia, arising most particularly from developments in digital technology, the 'shrinking' world, and the apparent arrival of a global marketplace...read more

Product Description: This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age...read more

Product Description: The publishing world has changed! An explosion in printed books, E-books, and self-publishing has contributed to more new titles coming to market than ever before. With so much happening, how does a new author stand out from the crowd? Not to mention turn a profit...read more

Product Description: Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates...read more

The digital revolution has brought with it a wider range of options for creating and producing print on paper products than ever seen before. With the growing demand for skills and knowledge with which to exploit the potential of digital technology, comes the need for a comprehensive book that not only makes it possible for production staff, editors, and designers to understand how the technology affects the industry they work in, but also provides them with the skills and competencies they need to work in it smartly and effectively. This book is designed to satisfy this need. Book Production falls into two parts: The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on paper products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job. With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of book production for anyone working, or training to work in or in conjunction with the books industry.

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Product Description: Perry likes pizza and pingpong. But one day he wonders what kind of pizza professional pingpong players would pick. When he cant find the answers at the library, Perry decides to write his own book. Follow Perrys idea from beginning to end, and find out how his big idea becomes a book...read more

Product Description: Perry likes pizza and pingpong. But one day he wonders what kind of pizza professional pingpong players would pick. When he can’t find the answers at the library, Perry decides to write his own book. Follow Perry’s idea from beginning to end, and find out how his big idea becomes a book...read more

This book provides an introduction to publishing practices in the context of the information society, concentrating on its structure and operation. It puts publishing into the wider context of communication knowledge and information and shows how publishing will continue to be a key element of the information society. The contents include: A historical survey, the publishing industry, the publishing process and the challenges to publishing. "Communication Knowledge" offers invaluable advice to senior librarians in both academic, research and large public reference libraries, as well as practicing librarians, students and lecturers on LIS, publishing, communications and media studies courses, publishers and those with an interest in information and publishing.

Product Description: This is a study of the forms and institutions of print - newspapers, books, scholarly editions, publishing, libraries - as they relate to and are changed by emergent digital forms and institutions. In the early 1990s hypertext was briefly hailed as a liberating writing tool for non-linear creation...read more

Product Description: The writers who get their work published are not necessarily the most brilliant. They are writers who provide what editors and publishers want. Being a successful writer means balancing your individuality and enthusiasm with your writing and selling skills...read more

Product Description: How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry...read more

Citing the survival of printed books through innumerable challenges from illiteracy to paper shortages, a call to action argues that publishers, authors, readers, and other contributors must acknowledge if not drive the changes being brought about by the digital revolution.

Product Description: Your Roadmap to Publishing Success! Go from manuscript to finished book in ninety days.or less! Tired of all those rejection letters? Find out how millions of authors are erasing old barriers and taking control of their writing future...read more

Product Description: Copyright laws worldwide were created for a publishing world where books were tangible, printed in a limited number and sold within territory based markets. Technological changes are giving place to a new book market where books are intangible, exist in unlimited number of copies and travel worldwide in an increasingly global market...read more

In an industry burdened by complex technical issues, confusing practices, and a huge learning curve, Book Design and Production makes it easy. This is a one-stop resource to help authors and publishers find clear explanations of every facet of making a book a reality. Lucid descriptions cover editing, parts of a book, typefaces, design, layout, choosing a designer, selecting a printer, and more. This is the reference that every author/publisher needs.

Product Description: Fast answers to frequently asked questions about publishing--from preparing, submitting, and selling your manuscript, to industry etiquette, sales, and profitability.