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Cover for 9781107023871 Cover for 9781107650206 Cover for 9781475809121 Cover for 9781475809138 Cover for 9781118117927 Cover for 9781118915554 Cover for 9781630470364 Cover for 9781630470333 Cover for 9780415532631 Cover for 9781433120923 Cover for 9781433120916 Cover for 9780415710923 Cover for 9780230341807 Cover for 9781137278968 Cover for 9780415813655 Cover for 9781118756232 Cover for 9780062295347 Cover for 9780415727532 Cover for 9780805855234 Cover for 9780415743815 Cover for 9780730304784 Cover for 9781118676936 Cover for 9780230338333 Cover for 9781137278708 Cover for 9780415525497 Cover for 9780415613316 Cover for 9781137287045 Cover for 9780374107314 Cover for 9780374531874 Cover for 9780452274662 Cover for 9781885608093 Cover for 9780606299916 Cover for 9780613030595 Cover for 9781417636204 Cover for 9780415613309 Cover for 9781469231747 Cover for 9781469231754 Cover for 9780415675840 Cover for 9780415675833 Cover for 9780205304769 Cover for 9780415897068 Cover for 9781138921863
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Product Description: Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. This book provides much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business...read more
By Andrew C. Wicks (editor)

Hardcover:

9781107023871 | Cambridge Univ Pr, August 29, 2014, cover price $110.00 | About this edition: Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders.

Paperback:

9781107650206 | Cambridge Univ Pr, August 29, 2014, cover price $49.99 | About this edition: Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders.

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Product Description: Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders...read more

Hardcover:

9781475809121 | 2 edition (Rowman & Littlefield Pub Inc, July 9, 2014), cover price $70.00 | About this edition: Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders.

Paperback:

9781475809138 | 2 edition (Rowman & Littlefield Pub Inc, July 7, 2014), cover price $31.95

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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Paperback:

9781118915554 | 2 edition (For Dummies, July 14, 2014), cover price $24.99
9781118117927 | For Dummies, June 5, 2012, cover price $24.99 | About this edition: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business.

Miscellaneous:

9781118238189 | For Dummies, June 5, 2012, cover price $24.99
9781118224533 | For Dummies, June 5, 2012, cover price $24.99

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Product Description: DIY-PR At Its Best!Get Noticed! If you don’t have the budget to generate publicity, Christina Daves---founder of PR for Anyone and successful entrepreneur---provides expert advice on how she appeared in over 50 media outlets in one year including: The Steve Harvey Show, Dr...read more

Hardcover:

9781630470364 | Morgan James Pub, June 1, 2014, cover price $39.95 | About this edition: Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry.

Paperback:

9781630470333 | Morgan James Pub, June 1, 2014, cover price $14.95 | About this edition: DIY-PR At Its Best!

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Product Description: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it...read more

Hardcover:

9780415532631 | Routledge, June 2, 2014, cover price $160.00 | About this edition: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about?

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Product Description: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers...read more

Hardcover:

9781433120923 | Peter Lang Pub Inc, May 28, 2014, cover price $159.95 | About this edition: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.

Paperback:

9781433120916 | Peter Lang Pub Inc, May 2, 2014, cover price $39.95 | About this edition: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
By Bruce K. Berger (editor) and Juan Meng (editor)

Hardcover:

9780415710916 | Routledge, May 7, 2014, cover price $155.00

Paperback:

9780415710923 | Routledge, May 1, 2014, cover price $52.95 | About this edition: Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice.

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Hardcover:

9780230341807 | St Martins Pr, December 11, 2012, cover price $27.00

Paperback:

9781137278968 | Reprint edition (Griffin, March 4, 2014), cover price $17.00

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Product Description: The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities...read more
By Stefan Jonsson (editor)

Hardcover:

9780415813655 | Routledge, June 23, 2014, cover price $168.00 | About this edition: The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities.

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Product Description: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results...read more

Hardcover:

9781118756232 | John Wiley & Sons Inc, February 10, 2014, cover price $27.95 | About this edition: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant.

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Product Description: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators...read more

Hardcover:

9780415727532 | Routledge, May 5, 2014, cover price $145.00 | About this edition: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets.

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Product Description: This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society...read more

Hardcover:

9780805855234 | Routledge, August 18, 2011, cover price $120.00 | About this edition: This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

Paperback:

9780415743815 | Reprint edition (Routledge, November 11, 2013), cover price $52.95 | About this edition: This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

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Product Description: How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table...read more

Paperback:

9780730304784 | Wright Books Pty Ltd, October 28, 2013, cover price $27.00 | About this edition: How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully.

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Product Description: The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses...read more

Hardcover:

9781118676936 | John Wiley & Sons Inc, October 7, 2013, cover price $32.00 | About this edition: The follow up to Share This: The Social Media Handbook for PR Professionals.

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Product Description: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere...read more

Hardcover:

9780230338333 | St Martins Pr, August 21, 2012, cover price $26.00 | About this edition: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing.

Paperback:

9781137278708 | Reprint edition (Griffin, September 17, 2013), cover price $17.00 | About this edition: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy.

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Product Description: Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before...read more
By Robert L. Heath (editor)

Hardcover:

9780415525497 | Routledge, August 28, 2013, cover price $1485.00 | About this edition: Public Relations is increasingly recognized as a well-established communication and management science.

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Product Description: Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques...read more

Paperback:

9780415613316 | 1 edition (Routledge, June 24, 2013), cover price $43.95 | About this edition: Health and Medical Public Relations takes a fresh look at media relations and news values.

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Product Description: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Hardcover:

9781137287045 | Palgrave Macmillan, June 3, 2013, cover price $95.00 | About this edition: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

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Jamaica Kincaid's new novel is narrated by a seventy-year old West Indian woman looking back on her life and evoking the relationships that have given it meaning. Her themes are sex, human relations, and the interplay of power and powerlessness - and how easy it is to fall from one into the other. Her story, which begins at the height of imperialism and ends in the twilight of colonialism, abounds in the vivid characters, strong situations and pyrotechnic writing that make Jamaica Kincaid one of our most compelling novelists.

Hardcover:

9780374107321 | Farrar Straus & Giroux, January 1, 1997, cover price $20.00 | also contains Political Reputation Management: The Strategy Myth | About this edition: Jamaica Kincaid's new novel is narrated by a seventy-year old West Indian woman looking back on her life and evoking the relationships that have given it meaning.
9780374107314 | Farrar Straus & Giroux, January 1, 1996, cover price $20.00 | About this edition: A seventy-year-old West Indian woman looks back over the course of her life and examines the relationships that have given meaning to her existence

Paperback:

9780374531874 | Reprint edition (Farrar Straus & Giroux, May 7, 2013), cover price $14.00
9780452274662 | Reprint edition (Plume, January 1, 1997), cover price $15.00 | About this edition: A seventy-year-old West Indian woman looks back over the course of her life and examines the relationships that have given meaning to her existence

Cassette/Spoken Word:

9781885608093 | Unabridged edition (Airplay Inc, January 1, 1996), cover price $21.95 | About this edition: "The mesmerizing, harrowing, richly metaphorical autobiography of 70-year-old Xuela Claudette Richardson.

Reinforced:

9780606299916 | Demco Media, October 30, 2004, cover price $23.50 | About this edition: A seventy-year-old West Indian woman looks back over the course of her life and examines the relationships that have given meaning to her existence

Prebinding:

9780613030595 | Turtleback Books, October 1, 1999, cover price $20.40 | About this edition: Narrated by an elderly West Indian woman looking back on her life, a story beginning at the height of imperialism and ending as colonialism fades deals with sex, human relations, and the interplay of power and powerlessness.
9781417636204, titled "Autobiography of My Mother" | Turtleback Books, January 1, 1997, cover price $25.80 | About this edition: A seventy-year-old West Indian woman looks back over the course of her life and examines the relationships that have given meaning to her existence

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Product Description: Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques...read more

Hardcover:

9780415613309 | Routledge, April 26, 2013, cover price $130.00 | About this edition: Health and Medical Public Relations takes a fresh look at media relations and news values.

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By Tim Wheeler (narrator)

CD/Spoken Word:

9781469231747 | Unabridged edition (Brilliance Audio, April 16, 2013), cover price $14.99
9781469231754 | Mp3 una edition (Brilliance Audio, April 16, 2013), cover price $14.99

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Product Description: Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation...read more

Hardcover:

9780415675840 | Routledge, October 17, 2013, cover price $115.00 | About this edition: Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries.

Paperback:

9780415675833 | Routledge, October 2, 2013, cover price $25.95

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Product Description: Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective...read more

Hardcover:

9780415897068 | Routledge, March 1, 2013, cover price $145.00 | About this edition: Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others?
9780205304769, titled "Exceptional Learners & How They Develop" | Stg edition (Allyn & Bacon, June 1, 1999), cover price $81.67 | also contains Exceptional Learners & How They Develop

Paperback:

9781138921863 | Routledge, June 23, 2015, cover price $46.95 | About this edition: Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others?

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