"Tom Brown's Schooldays" has been called by more than one critic the best story of schoolboy life ever written, and three generations of readers have endorsed the opinion. Its author, Thomas Hughes, born at Uffington, Berkshire, England, Oct. 19, 1822, was himself, like his hero, both a Rugby boy under Dr. Arnold and the son of a Berkshire squire, but he denied that the story was in any real sense autobiographical. Matthew Arnold and Arthur H. Clough, the poet, were Hughes's friends at school, and in later life he became associated with Charles Kingsley and Frederick Denison Maurice on what was called the Christian Socialist movement. A barrister by profession, Thomas Hughes became a county court judge, and lived for many years in that capacity at Chester. Besides "Tom Brown's Schooldays," published in 1857, Hughes also wrote "Tom Brown at Oxford" (1861), biographies of Livingstone, Bishop Fraser, and Daniel Macmillan, and a number of political, religious and social pamphlets. He died on March 22, 1896.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Product Description: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement...read more

Product Description: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more...read more

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Product Description: In the early twentieth century, Pulitzer Prize-winning journalist Walter Lippmann said that the presentation of truthful news lies at the heart of democracy. This volume stems from Dan D. Nimmo’s conviction that opinion and policymaking are also significant, interrelated processes within any political system...read more

Product Description: Essays for my Father is a collection of essays about Gov. Chris Christie and New Jersey politics, the national political scene, unnecessary wars and wrong-headed government, rare displays of political courage, not-so-rare displays of political cowardice, an Italian-American heritage shared by 17 million Americans, public employee unions, and other public policy issues that challenge state and federal government...read more

Product Description: This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing...read more

The book starts with the premise that the public comes to government not principally in one role but in three roles: as citizen, customer, and partner. The purpose of the text is to address the dual challenge implied by that reality: (1) to help public administrators and other public officials to understand the complex nature of the public they face, and (2) to provide recommendations for how public administrators can most effectively interact with the public in the different roles.

Product Description: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake...read more

Product Description: The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading «post-industrial» states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises...read more

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines―political communication, public relations and political science―to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

The son of a country squire enters Rugby and quickly learns the harsh realities of life in an English boarding school