A poignant portrayal of the thoughts and events that comprise one day in a woman's life.

This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.

Product Description: In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments...read more

Product Description: Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects...read more

Product Description: Public relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book, contributed to by many members of the City and Financial Group of the IPR and other specialists, aims to guide practising public relations executives, business managers and students who need to enlarge their knowledge of a specialist and fast-developing topic...read more