In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

Product Description: Andrew Jackson was the seventh president of the United States. Known as "Old Hickory," he was the first President who championed the rights of the 'common man'. Originally from the frontier, he was known for being rough in speech and mannerisms and his fierce temper...read more

Product Description: The drama of John Adams and Thomas Jefferson is the foundational story of America—courage, loyalty, hope, fanaticism, greatness, failure, forgiveness, love.Agony and Eloquence is the story of the greatest friendship in American history and the revolutionary times in which it was made, ruined, and finally renewed...read more

Product Description: James Madison is remembered primarily as a systematic political theorist, but this bookish and unassuming man was also a practical politician who strove for balance in an age of revolution. In this biography, Jeff Broadwater focuses on Madison's role in the battle for religious freedom in Virginia, his contributions to the adoption of the Constitution and the Bill of Rights, his place in the evolution of the party system, his relationship with Dolley Madison, his performance as a wartime commander in chief, and his views on slavery...read more

Product Description: After Abraham Lincoln's assassination in 1865, William H. Herndon began work on a brief, "subjective" biography of his former law partner, but his research turned up such unexpected and often startling information that it became a lifelong obsession...read more

Product Description: The United States was conceived in business, founded on business, and operated as a business-all because of the entrepreneurial mind of the greatest American businessman of any generation: George Washington.Using Washington's extensive but often overlooked financial papers, Edward G...read more