9780072466706 | 4th edition (McGraw-Hill, April 1, 2002), cover price $55.01 | also contains
John F. Kennedy |
About this edition: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
9780071151177 | 4th edition (McGraw-Hill, April 1, 2002), cover price $4.70
9780072961904 | 5th edition (Irwin Professional Pub, February 24, 2005), cover price $160.15
9780072466713 | 4th cd-rom edition (McGraw-Hill, June 1, 2003), cover price $55.01 | also contains
Thomas Jefferson
9780072553932 | 4 pap/cdr edition (Richard d Irwin, June 1, 2002), cover price $101.20 |
About this edition: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.