Product Description: From a leading expert on election law, a compelling answer to the dilemmas of campaign finance reform Campaign financing is one of today’s most divisive political issues. The left asserts that the electoral process is rife with corruption...read more

Product Description: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning―micro-targeting, online fundraising, digital communication, the new media―and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications...read more

Product Description: Political advertising is as important as ever?ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters...read more

Product Description: The presidential election of 2012 was among the most important in American history, both for the policies that will persist due to its result as well as the national political transformation it portends. The contest’s outcome was the product of complex and fast-moving societal changes― demographic, technological, and economic― surfacing in American society...read more

Product Description: Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate―from long shot primary contender to major party nominee―hitting the talk show circuit at some point during the campaign...read more

Product Description: This classic text provides an in-depth examination and history of American political parties and their critical role in representative democracy at the local, state, and national levels. Focused on the continued evolution and significance of parties in the American political system, separate chapters are devoted to key topics such as the impact of social media in the electoral process, and recent developments in campaign finance...read more

Product Description: Stephen K. Medvic’s Campaigns and Elections addresses two distinct but related aspects of American electoral democracy―both the processes that constitute campaigns and elections and the players who are involved. In addition to this balanced coverage on process and actors, it also gives equal billing to both campaigns and elections, and to contests for both legislative and executive positions at the national and state and local level...read more

Product Description: The most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office.With the first two editions of Get Out the Vote, Donald P. Green and Alan S...read more

Product Description: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns...read more

Product Description: When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages...read more

Product Description: Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records...read more

Product Description: Since its first edition in 1982, Change and Continuity has been known for offering the best analysis and explanation of voting behavior in recent elections and setting those results in the context of larger trends and patterns in elections studies...read more

In the presidential campaign of 1948, Henry Wallace set out to challenge the conventional wisdom of his time, blaming the United States, instead of the Soviet Union, for the Cold War, denouncing the popular Marshall Plan, and calling for an end to segregation. In addition, he argued that domestic fascism--rather than international communism--posed the primary threat to the nation. He even welcomed Communists into his campaign, admiring their commitment to peace. Focusing on what Wallace himself later considered his campaign's most important aspect, the troubled relationship between non-Communist progressives like himself and members of the American Communist Party, Thomas W. Devine demonstrates that such an alliance was not only untenable but, from the perspective of the American Communists, undesirable. Rather than romanticizing the political culture of the Popular Front, Devine provides a detailed account of the Communists' self-destructive behavior throughout the campaign and chronicles the frustrating challenges that non-Communist progressives faced in trying to sustain a movement that critiqued American Cold War policies and championed civil rights for African Americans without becoming a sounding board for pro-Soviet propaganda.

Product Description: The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities...read more

Product Description: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign...read more

Product Description: Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout...read more

Product Description: Barbara Burrell presents a comprehensive comparative examination of men's and women’s candidacies for the U.S. House of Representatives in elections from 1994 through 2012. Analyzing extensive data sets on all major party candidates for 10 elections—covering candidate status, party affiliation, fund-raising, candidate background variables, votes obtained, and success rates for both primary and general elections—Burrell finds little evidence of categorical discrimination against women candidates...read more

Product Description: The epic 2012 presidential contest between President Barack Obama and Republican candidate Mitt Romney represents the stunning comeback of GOP boss Karl Rove, the brilliant political operator whose scorched-earth partisanship infamously earned him the moniker "Bush's Brain" and provoked some observers to label him as dangerous to American democracy...read more

Product Description: As various contemporary groups use the language of motherhood to advance their political causes, maternal rhetoric has become very visible in the American political discourse of late. Yet while it has long been recognized that women have invoked their political status as mothers to organize and authorize their political action in the past, scholars have only just begun to examine the recent reemergence of this frame...read more

Product Description: alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election...read more

Product Description: This diverse and unique collection of essays examines a wide range of communication elements and themes in the context of the 2012 election. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama’s second inaugural address...read more

Product Description: Elections capture a sense of national identity and imply a future direction for the nation. The book seeks to unravel how elections and policies act together dynamically by analyzing parties, strategies, foreign and domestic policies, and the role of religion in political dialogue...read more

Product Description: Social scientists and campaign strategists approach voting behavior from opposite poles. Reconciling these rival camps through a merger of precise statistics and hard-won election experience, The American Political Landscape presents a full-scale analysis of U...read more

Product Description: Each of the past few election cycles has featured at least one instance of "primarying," a challenge to an incumbent on the grounds that he or she is not sufficiently partisan. For many observers, such races signify an increasingly polarized electorate and an increasing threat to moderates of both parties...read more

Product Description: In the wake of Citizens United v. Federal Election Commission (2010), the case that allowed corporate and union spending in elections, many Americans despaired over the corrosive influence that private and often anonymous money can have on political platforms, campaigns, and outcomes at the federal and state level...read more