Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate―from long shot primary contender to major party nominee―hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick―it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

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Barbara Burrell presents a comprehensive examination of women’s candidacy for the U.S. House of Representatives in congressional elections from 1994 through 2012. Analyzing extensive original data sets on all major party candidates for 10 elections—covering candidate status, sex, party affiliation, fundraising, candidate background variables, votes obtained, and success rates for both primary and general elections—Burrell finds no evidence of categorical gender discrimination against women candidates. They compete equally with men and often outpace them in raising money, gaining interest group and political party support, and winning elections; indeed, more women hold seats in the House than ever before. However, Burrell concludes, women have not advanced more quickly because newcomers face difficulties in challenging more experienced candidates and because women are not taking advantage of opportunities to run for office.

alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election. In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.

Test student retention and clinical decision making skills with a variety of well-crafted chapter questions and realistic pediatric case studies designed to enhance student learning through application. Chapters in this study guide directly correlate with the text of Whaley & Wong's Nursing Care of Infants and Children, 6th Edition. Answers are provided.1999. 352 pp.

Each of the past few election cycles has featured at least one instance of "primarying," a challenge to an incumbent on the grounds that he or she is not sufficiently partisan. For many observers, such races signify an increasingly polarized electorate and an increasing threat to moderates of both parties. In Getting Primaried, Robert G. Boatright shows that primary challenges are not becoming more frequent; they wax and wane in accordance with partisan turnover in Congress. The recent rise of primarying corresponds to the rise of national fundraising bases and new types of partisan organizations supporting candidates around the country. National fundraising efforts and interest group–supported primary challenges have garnered media attention disproportionate to their success in winning elections. Such challenges can work only if groups focus on a small number of incumbents. Getting Primaried makes several key contributions to congressional scholarship. It presents a history of congressional primary challenges over the past forty years, measuring the frequency of competitive challenges and distinguishing among types of challenges. It provides a correction to accounts of the link between primary competition and political polarization. Further, this study offers a new theoretical understanding of the role of interest groups in congressional elections.