Product Description: The 2015 General Election is just two months away and whilst the debates are heating up, experts are unanimous on one thing: that this is set to be the most important and unpredictable election since World War Two. So who’s who in the current landscape of UK party politics? Who most represents your views? What would a country governed by that party look like? Co-author of Scotland’s Referendum: A Guide for Voters and author of 100 Days of Hope and Fear, David Torrance is here to give you all the information you need to make your vote count...read more

Product Description: Not for nothing are elections called campaigns. At every stage there is a direct analogy with the military equivalent and the language and vocabulary are often identical. A general election campaign, like a military campaign, is usually planned in advance in the minutest detail...read more

Tony Blair dominates the centre ground of British politics and is a model for social democratic parties around the world - Yet how did this come to pass and has Labour lost its soul? Closely observed by an Australian expert on campaigning, The Centre is Mine! analyses the genesis of new Labour's political machine. It sets out to explain how this political transformation and electoral triumph were achieved.

Product Description: From choosing the new parish council to the race for the White House, all elections have elements in common planning and organisation, formulating the message and communicating it to the electorate and dealing with the opposition...read more

Product Description: Nicholas Jones, BBC political correspondent has written accounts of the last two general elections which were hailed for their immediacy. "Election 2001" gives a daily account of the campaign from its announcement to polling day and the aftermath.

Product Description: Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning...read more

Product Description: The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters...read more