Dialogues, Fourth Edition continues the previous edition's focus on argument as meaningful dialogue, that is, the exchange of opinions and ideas. Dialogues represents argument not as a battle to be won but as a process of dialogue and deliberation among people with diverse values and perspectives. Part I contains succinct instruction on analyzing and developing arguments, from critical reading to source documentation, to a new chapter on visual arguments. Part II, with more than 90 new readings, offers a diverse collection of provocative essays from both the popular and scholarly medium. The lucid, lively, and engaging writing addresses students as writers and thinkers, without overwhelming them with unnecessary jargon or theory.

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central.Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking...read more

An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: How can we go about describing the structure of sentences? What do we learn from analysing language in this way? This book examines the nuts and bolts of English syntax in an accessible way.Now in its fourth edition, English Syntax and Argumentation remains a student favourite...read more

Product Description: Thirty-five essays from the literature, groundbreaking theories to very recent case studies, show the evolution of a dynamic scholarship--theoretical foundations, debates that shape further inquiry, critical studies that illustrate concepts...read more

Borchers' interdisciplinary focus and emphasis on electronic media contour his perceptive treatment and noteworthy examples of how persuasion, an age-old communication process, occurs today. Fundamental to the material is the idea that human communication is constantly influenced by fast-paced changes in communication technology. These changes propel us to move beyond traditional theories as we learn how to respond to and evaluate persuasive messages. Classic and contemporary theories informed by scholars in a variety of disciplines anchor basic principles and core concepts, ethical issues, and persuasive contexts and applications. Integrated throughout the text are expansive discussions of the role media and technology play in contemporary persuasive practices. Contemporary examples resonate with readers' lives, piquing interest and motivating critical thinking. Pedagogically rich, each chapter contains learning objectives, Internet-based activities, glossary entries, discussion questions, and notable, yet challenging, ethical cases. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly. Table of Contents I. CONCEPTS OF PERSUASION 1. Persuasion in Contemporary Society 2. Theories of Persuasion 3. Persuasion and Ethics in the Media Age II. VARIABLES OF PERSUASION 4. Media Influences on Persuasion 5. Audiences and Attitudes 6. Persuasion and Visual Images 7. Persuasion and Language 8. Persuasion and Culture 9. The Persuasiveness of the Source 10. The Reasoning Process 11. Motivational Appeals III. CONTEXTS AND APPLICATIONS OF PERSUASION 12. Persuasive Campaigns and Movements 13. Advertising 14. Interpersonal Persuasion 15. Creating Persuasive Presentations Titles of related interest also available from Waveland Press: Bowers et al., The Rhetoric of Agitation and Control, Third Edition (ISBN 9781577666141); Stewart et al., Persuasion and Social Movements, Fifth Edition (ISBN 9781577664635); and Woodward-Denton, Persuasion and Influence in American Life, Sixth Edition (ISBN 9781577665717).

Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: A look at the First Inaugural Address of President Abraham Lincoln.

Product Description: Using casual language and a straightforward approach, Better Writing: Beyond Periods and Commas provides students with an easy-to-read and effective guide for developing their writing skills. Rather than intimidate and overwhelm novice writers with vast sets of rules, Travis Koll utilizes simple and relatable explanations and examples to demystify the writing process...read more

Product Description: In Exploring Argumentative Contexts Frans H. van Eemeren and Bart Garssen bring together a broad variety of essays examining argumentation as it occurs in seven communicative domains: the political context, the historical context, the legal context, the academic context, the medical context, the media context, and the financial context...read more

Product Description: How well can you decode the signs that permeate our daily lives? All of us, consciously or not, constantly engage in the acts of reading and interpreting the signs in the world around us. But how do we sharpen these skills, deepen our awareness of meaning in a complex world, and ultimately reach our full potential as university writers? This book answers the needs of students of composition, culture studies, and literature, providing a process-orientated guide to analyzing anything...read more