Product Description: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms―but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success...read more

Product Description: Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts...read more

The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.• Updates and changes to Google's search engine algorithms• More information on plug-ins, widgets, apps, and integration• Updates on Twitter and Yammer and new information on Google+• The latest in mobile marketingMaster the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.