Product Description: A comprehensive and holistic approach to product management, which makes the connection between successful products and a profitable business.

Product Description: Intended for both the student and the practitioner, this is the first user-centered design casebook. It follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation...read more

Product Description: This text offers a new option for instructors interested in emphasizing a balance between products and services. Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services...read more

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An analysis of emerging revolutionary business practices identifies the new industrial revolution occurring in business and focuses on new strategies that will determine the economic fate of nations in the next century. 50,000 first printing. $50,000 ad/promo. Tour.

Product Description: One of the most striking features of contemporary industrial economies is their ability to offer an ever-expanding and improving range of products. Personal computers, tiny pacemakers, digital watches, and VCRs simply did not exist, and were not even dreamt of, only a few decades ago...read more