Product Description: Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies...read more

Product Description: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.   Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500...read more

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Product Description: New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level―for customers, industries, communities, and regions...read more

Product Description: Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development...read more

Product Description: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good...read more

Product Description: Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product...read more

Product Description: 'Radiation Oncology: MCQs for Exams' (ROME) will cover the essential aspects of radiation physics, radiobiology, and clinical radiation oncology designed to meet the needs of a large scale of examinees. Topics of this new book will be in the order of our previous "Basic Radiation Oncology" (Springer, 2010) with additional two new chapters (Pediatric tumors and Rare tumors-Benign Diseases) making a total of 15 chapters and instead of old style question and answer format,current MCQ examination pattern helpful for both oral exams and written exams is used in this comprehensive bedside recall book complementing the "Basic Radiation Oncology"1st Edition...read more

Product Description: The PROMISE technologies are a new type of "Closed-Loop Product Life Cycle Management (PLM) using Smart Embedded Systems," which allow tracking of product information at all times and in any location around the world.This new closed-loop PLM--developed and validated in the Intelligent Manufacturing Systems (IMS) project PROMISE--enables product users, maintainers, and manufacturers to manage the life cycle information of their products seamlessly over all life cycle phases...read more

Product Description: Innovating and developing new products is critical for the survival and growth of any small firm, but particularly for technology-based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge...read more

Product Description: The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges...read more (view table of contents, read Amazon.com's description)

Product Description: This work provides a history of the social, political and ideological forces that have shaped the evolution of schooling in America from colonial times to the present. Written to develop critical readings of the history of American education, the text provides contrasting interpretations of each historical period...read more

Product Description: This work provides a history of the social, political and ideological forces that have shaped the evolution of schooling in America from colonial times to the present. Written to develop critical readings of the history of American education, the text provides contrasting interpretations of each historical period...read more