Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

Schedoni, a sinister monk, contrives to prevent the marriage of Vincentio di Vivaldi to Ellena Rosalba, at the request of Vincentio's mother

Product Description: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems...read more

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.

Product Description: Research in Health Economics has developed into a separate discipline during the last 25 years. All this intense research activity has come about through the teaching of courses on health economics, mostly at graduate level. However, the Industrial Organization aspects of the health care market do not occupy a central place in those courses...read more

Product Description: A practical book that will guide hospital executives whose organizations currently own medical practices and employ primary care and specialty physicians, plus those in organizations looking to expand their business. It will enable executives to confidently understand and identify the best practices of how to successfully own and manage medical practices and how to integrate practices and physicians into their hospital strategies...read more

Schedoni, a sinister monk, contrives to prevent the marriage of Vincentio di Vivaldi to Ellena Rosalba, at the request of Vincentio's mother

This informative text clearly explains the technical aspects of electric motors in nontechnical language that everyone can understand easily. It is divided into two parts. The first describes the electric motors, their types and characteristics, their operation, maintenance, and application. The second explains the properties of electricity and magnetism associated with motor action. This informative guide fully covers: Equipment construction Operation and maintenance Solutions to the problems caused by improper operation Testing and troubleshooting techniques Safety hazards and their remedies. Supporting the jargon-free text and aiding the reader's comprehension of the material covered are numerous illustrations taken from various publications, industry and trade literature, catalogs, training manuals, equipment suppliers, operating and maintenance instructions, and utility standards and specifications. Anthony J. Pansini, E.E, P.E., has more than sixty years of experience in the power industry. During his long career, he has held positions with Con Edison and the Long Island Lighting Company. Mr. Pansini has also served as a consultant for American and Mexican Utilities for 15 years. He is a Life Fellow of the I.E.E.E. and is a member of the A.S.T.M. Mr Pansini is the author of ten technical books and numerous professional papers and articles.

Records events during a summer weekend when a quiet suburban town becomes a center for murder and international intrigue

Product Description: This informative text clearly explains the technical aspects of electric motors in nontechnical language that everyone can understand easily. It is divided into two parts. The first describes the electric motors, their types and characteristics, their operation, maintenance, and application...read more (view table of contents, read Amazon.com's description)

Product Description: From one of the country's top private-practice consultants, here are scores of effective, low-cost marketing techniques that are tasteful, dignified, and easy-to-implement - and will help you bring in more new clients, maintain the loyalty of your present clients, and enhance the public image of your practice...read more