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Product Description: In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry...read more

Product Description: In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry...read more

Product Description: This book is an introduction to media ecology as a theory group that encompasses a coherent body of canonical literature and perspectives on understanding culture, technology and communication. It examines the various facets of media ecology's development since the turn of the 20th century as an intellectual tradition and how it has evolved into being through an interlocking network of researchers from multidisciplinary backgrounds, such as behavioral sciences; classics, cultural and structural anthropology; information and systems theory; history of technology; media and culture; and so on...read more

Product Description: This textbook is an historical overview of theory and research in the field of mass communication studies. It focuses on scholarly discourses that have been concerned with mass communication from the early days of the press in the 17th century to the Internet and other advanced communication and information technologies...read more

In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices. The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home