Product Description: Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising...read more

Product Description: On public transport, in the doctor s waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than when sitting in front of their television. Wait marketing helps companies turn consumers waiting time into the perfect opportunity to communicate in an innovative and effective way...read more

Product Description: This comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners...read more

Product Description: Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace...read more (view table of contents, read Amazon.com's description)

Giving people the media they want is thought to justify the move toward deregulation that has swept media policy circles. Freedom of the press is thought to require resistance to government interventions in the media realm. This book uses economic and democratic theory to undermine the premises of both beliefs. It also relies on these theories to evaluate journalistic practice, to recommend appropriate governmental policy toward the media, and to defend a preferred constitutional conception of press freedom. These issues should be vitally important to anyone interested in the proper practice of journalism, media policy, a free press, or democracy. (view table of contents)

Product Description: Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France...read more (view table of contents, read Amazon.com's description)