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marketing matches 334 work(s)

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100 Ideas That Changed Advertising

Product Description: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry...read more

By Simon Veksner

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Paperback:

9781780672342 | Laurence King Pub, January 6, 2015, cover price $29.95 | About this edition: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.

101 Ways to Successfully Market Yourself

Product Description: The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it...read more

By Jay Miletsky

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Paperback:

9781435455108 | Course Technology Ptr, November 17, 2009, cover price $12.99 | About this edition: The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed.

The 15 Essential Marketing Masterclasses for Your Small Business: Powerful Promotion on a Shoestring

Product Description: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results...read more

By Dee Blick

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Paperback:

9780857084408 | Capstone Ltd, October 28, 2013, cover price $24.00 | About this edition: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

The 20 PS of Marketing: A Complete Guide to Marketing Strategy

By David Pearson

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Paperback:

9780749471064 | Kogan Page Ltd, January 28, 2014, cover price $29.95

31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales

Product Description: 31 Days to Millionaire Marketing MiraclesÂ is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable...read more

By Tracy Repchuk

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Paperback:

9781118684412 | John Wiley & Sons Inc, August 12, 2013, cover price $25.00 | About this edition: 31 Days to Millionaire Marketing MiraclesÂ is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales.

The 4 A's of Marketing: Creating Value for Customer, Companies and Society

By Sheth and Rajendra S. Sisodia

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Paperback:

9780415898355 | Routledge, December 19, 2011, cover price $61.95

The 4 A's of Marketing: Creating Value for Customer, Companies and Society

By Jagdish N. Sheth and Rajendra S. Sisodia

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Hardcover:

9780415898348 | Routledge, December 20, 2011, cover price $109.95

50 Ideas to Train Your Sales Staff in 15 Minutes A Day for Retail Music Buisnesses

Product Description: (Book). Many retailers don't have regular sales meetings. Sales people come and go, so ongoing training is necessary. A little training for even a few minutes a day can work wonders. It's amazing how much business can be increased with just a little knowledge passed along on a daily basis to the sales staff...read more

By Bob Popyk

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Paperback:

9781458425287 | Hal Leonard Corp, December 1, 2012, cover price $14.99 | About this edition: (Book).

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

By Tom Feltenstein

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Paperback:

9780071740630 | 2 rev exp edition (McGraw-Hill, July 19, 2010), cover price $21.95

The 7 Principles of Wom and Buzz Marketing: Crossing the Tipping Point

Product Description: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer...read more

By Panos Mourdoukoutas and George J. Siomkos

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Hardcover:

9783642021084, titled "The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point" | Springer Verlag, October 1, 2009, cover price $119.00 | also contains The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point | About this edition: Why are word-of-mouth campaigns effective for some products, while failing for others?

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

By Emanuel Rosen and Itamar Simonson

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Hardcover:

9780062215673 | Harperbusiness, February 4, 2014, cover price $27.99

The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

Product Description: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles...read more

By Mary Abbazia

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Hardcover:

9781118797419 | John Wiley & Sons Inc, March 24, 2014, cover price $24.00 | About this edition: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.

9780313325694, titled "American Presidents in World History" | Greenwood Pub Group, April 1, 2003, cover price $55.01 | About this edition: American Presidents in World History: Volume 5, Lyndon B.

Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life

By Dave Marinaccio

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Hardcover:

9781628725728 | Arcade Pub, November 3, 2015, cover price $22.99

Advertising Law: Marketing Law and Commercial Freedom of Expression

Product Description: This book contains one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers...read more

By Caroline Heide-jorgensen

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Hardcover:

9788757423013 | Djoef Pub, January 31, 2013, cover price $115.00 | About this edition: This book contains one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer.

Advertising Media Planning: A Brand Management Approach

By Donald W. Jugenheimer

See complete details on each edition (3 editions listed)

Hardcover:

9780765640895 | 4th edition (M E Sharpe Inc, April 10, 2015), cover price $210.00

Paperback:

9780765640901 | 4th edition (Routledge, April 10, 2015), cover price $64.95

9780373970735, titled "Storm" | Harlequin Books, June 1, 1988, cover price $3.95 | also contains Storm

Advertising Media Planning: A Brand Management Approach

Product Description: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions...read more

By Larry D. Kelley

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Hardcover:

9780765626356 | 3 edition (M E Sharpe Inc, October 1, 2011), cover price $210.00 | About this edition: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions.

9780765620323 | 2 edition (M E Sharpe Inc, February 1, 2008), cover price $104.95

9780765613097 | M E Sharpe Inc, September 1, 2003, cover price $86.95 | About this edition: The planning and placement of advertising media is a multi-billion dollar business.

Paperback:

9780765620330 | 2 edition (M E Sharpe Inc, February 1, 2008), cover price $49.95

9780765613103 | M E Sharpe Inc, August 1, 2003, cover price $39.95 | About this edition: Media decisions are made every day by agency media personnel and by brand management on the client side.

Agile Marketing: How to Innovate Faster, Cheaper and With Lower Risk

Product Description: Marketing has for years promised to generate growth and transform business.Â This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people.Â Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted...read more

By Anthony Freeling

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Paperback:

9781456491093 | Createspace Independent Pub, May 1, 2011, cover price $39.99 | About this edition: Marketing has for years promised to generate growth and transform business.

Airman's Odyssey

Describes the early South American-European mail service, air service to North Africa, and the bravery of French fliers in the face of the Nazi invasion

By Antoine De Saint-Exupery

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Paperback:

9780156028301, titled "Airman's Odyssey" | Mariner Books, February 1, 2004, cover price $16.00

9780156037334 | Harvest edition (Harcourt, November 1, 1984), cover price $15.00 | also contains Price Dynamics Behind Consumer Food Purchases | About this edition: Describes the early South American-European mail service, air service to North Africa, and the bravery of French fliers in the face of the Nazi invasion

Aligning Marketing With Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources

Product Description: Aligning Marketing with Business Objectives is an authoritative, insider s perspective on establishing and maintaining the marketing department s role as a key business enabler rather than a superfluous expenditure. Featuring marketing executives representing some of the top companies in the nation, Aligning Marketing with Business Objectives provides best practices for CMOs who are looking to maximize the value of marketing by supporting the business strategy...read more

By Aspatore Books (editor)

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Paperback:

9780314986825 | Aspatore Books, February 28, 2008, cover price $65.00 | About this edition: Aligning Marketing with Business Objectives is an authoritative, insider s perspective on establishing and maintaining the marketing department s role as a key business enabler rather than a superfluous expenditure.

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

Product Description: Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed...read more

By Katherine E. Jocz and John A. Quelch

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Hardcover:

9781591844655 | Portfolio, February 2, 2012, cover price $25.95

Paperback:

9780241961643 | Gardners Books, February 23, 2012, cover price $23.20 | About this edition: Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

Arco Everything You Need to Score High on the Ged: High School Equivalency Examination

This definitive study guide features sample GED tests, answers and explanations for all questions, reviews of all basic high school subjects, and study tips written in clear language and an easy-to-follow format. Original.

By Seymour Barasch, Robert Ganz, Barbara Hull, Ronald Kappraff and Kathy A. Zahler

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Paperback:

9780028622040 | 15th edition (Arco Pub, January 1, 1998), cover price $14.95 | also contains How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune | About this edition: Features sample GED tests, answers and explanations for all questions, and study tips

The Art of Client Service: The Classic Guide

By Ian Schafer (foreword by) and Robert Solomon

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Hardcover:

9781119227823 | 3 edition (John Wiley & Sons Inc, April 4, 2016), cover price $22.00

The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead

By Venkatesh Upadrista

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Paperback:

9781498707718 | Productivity Pr, January 27, 2015, cover price $50.95

The Art Of Selling To The Affluent: How To Attract, Service, And Retain Wealthy Customers & Clients For Life

By Matt Oechsli

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Hardcover:

9781118744826, titled "The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life" | 2 edition (John Wiley & Sons Inc, January 28, 2014), cover price $28.00

9780471703235 | John Wiley & Sons Inc, December 27, 2004, cover price $32.00

Miscellaneous:

9780471716327, titled "The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life" | John Wiley & Sons Inc, January 3, 2005, cover price $27.95

Aspekte: Kultur, Politik, Alltag, Literatur

By Robert E. Helbling

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Paperback:

9780030625916 | Holt Rinehart & Winston, June 1, 1983, cover price $29.95 | also contains Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy

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