Product Description: Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources...read more

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Describes career paths in marketing research, product development, advertising and promotion, public relations, sales, marketing management, and related fields, and looks at job search strategies.

Product Description: Use your free agent spirit to master overlooked marketing techniques and increase your profits without busting your budget. Even if you have a shoestring budget, this essential resource provides plenty of ideas for marketing your brand and getting your value proposition in front of your customers...read more

Describes career paths in marketing research, product development, advertising and promotion, public relations, sales, marketing management, and related fields, and looks at job search strategies

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Product Description: Book by Samuel S. Gaglio, Gaglio, Samuel S.

Offers guidelines for writing a high-impact resume, demonstrates how to customize it for every stage of one's career, and provides examples (view table of contents)

Details the skills needed for a successful career in sales and marketing and provides an overview of employment opportunities, salary, and related careers

Explains how to write a persuasive resume and cover letter, and offers advice on job hunting and interviews (view table of contents)

Product Description: This is part of a series specifically designed, developed and progressively updated over a number of years to support students studying for the Chartered Institute of Marketing's certificate and diploma qualifications.

Provides an overview of the field, discusses employment outlook, and shares tips for career advancement

This comprehensive guide to advertising, marketing, and related careers includes job descriptions, career profiles, tips on how to find a job, and listings of personnel departments of major ad agencies

Defines successful salesmanship and marketing skills and surveys job and career opportunities, necessary education, and the responsibilities and rewards of sales and marketing positions

Provides guidance in selecting an occupation in marketing according to individual interests, abilities, and aspirations