search for books and compare prices
marketing technological innovations matches 10 work(s)
displaying 1 to 10 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781625278456 Cover for 9781138124561 Cover for 9781119223009 Cover for 9781137526786 Cover for 9780415716109 Cover for 9780415716116 Cover for 9781118801154 Cover for 9780814745472 Cover for 9780814785904 Cover for 9780415521611 Cover for 9780415521642 Cover for 9780071801133 Cover for 9780300165012
cover image for 9781138124561
Product Description: Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users’ interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation into their own hands? The New Production of Users offers a rare overview of these issues...read more
By Nelly Oudshoorn (editor)

Hardcover:

9781138124561 | Routledge, April 27, 2016, cover price $150.00 | About this edition: Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users.

cover image for 9780415716116
Product Description: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story...read more

Hardcover:

9780415716109 | Focal Pr, June 24, 2015, cover price $135.00 | About this edition: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.

Paperback:

9780415716116 | Focal Pr, June 24, 2015, cover price $39.95 | About this edition: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.

cover image for 9781118801154
Product Description: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it...read more

Hardcover:

9781118801154 | John Wiley & Sons Inc, October 7, 2013, cover price $29.95 | About this edition: The world has changed.

cover image for 9780814745472
Product Description: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives...read more

Hardcover:

9780814745472 | New York Univ Pr, April 5, 2013, cover price $79.00 | About this edition: 2015 Susanne K.

Paperback:

9780814785904 | New York Univ Pr, April 5, 2013, cover price $25.00 | About this edition: 2015 Susanne K.

cover image for 9780415521611
Product Description: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention...read more
By Stephan Liozu (editor)

Hardcover:

9780415521611 | Routledge, November 7, 2012, cover price $215.00 | About this edition: Pricing has a substantial and immediate impact on profitability.

Paperback:

9780415521642 | Routledge, November 5, 2012, cover price $75.95

cover image for 9780071801133
Product Description: Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money...read more

Paperback:

9780071801133 | McGraw-Hill, September 4, 2012, cover price $22.00 | About this edition: Turbocharge your marketing efforts with the powerful FUSE!

displaying 1 to 10 | at end