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Cover for 9780071802024 Cover for 9780071794961 Cover for 9781412998680 Cover for 9781118297933 Cover for 9781422143568 Cover for 9780749466596 Cover for 9780749464738 Cover for 9780071790499 Cover for 9781118206683 Cover for 9780812981445 Cover for 9780749928315 Cover for 9781591845355 Cover for 9781598871036 Cover for 9780749928315 Cover for 9781591841746 Cover for 9781591845355 Cover for 9781400069187 Cover for 9780789747990 Cover for 9780199578061 Cover for 9780199578078 Cover for 9780470639337 Cover for 9783642143373
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Product Description: This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social MarketingSustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society...read more

Paperback:

9781412998680 | Sage Pubns, October 8, 2012, cover price $84.00 | About this edition: This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social MarketingSustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

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Hardcover:

9781422143568, titled "Winning the Story Wars: Why Those Who Tell-And Live-the Best Stories Will Rule the Future" | Harvard Business School Pr, July 10, 2012, cover price $30.00

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Paperback:

9780749464738, titled "The Conversation Company: Boost Your Business Through Culture, People and Social Media" | Kogan Page Ltd, June 28, 2012, cover price $26.95

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Paperback:

9780812981445 | Reprint edition (Spiegel & Grau, May 15, 2012), cover price $15.00

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'Meatballs' as the author sees it, are the goods and services that we are familiar with. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.

Hardcover:

9780749928315 | Gardners Books, January 10, 2008, cover price $22.00 | also contains Meatball Sundae: Is Your Marketing Out of Sync? | About this edition: 'Meatballs' as the author sees it, are the goods and services that we are familiar with.

Paperback:

9781591845355 | Reprint edition (Portfolio, April 24, 2012), cover price $15.00 | also contains Meatball Sundae: Is Your Marketing Out of Sync?

CD/Spoken Word:

9781598871036 | Unabridged edition (Highbridge Co, December 1, 2007), cover price $26.95

cover image for 9781591845355
'Meatballs' as the author sees it, are the goods and services that we are familiar with. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.

Hardcover:

9780749928315 | Gardners Books, January 10, 2008, cover price $22.00 | also contains Meatball Sundae: Is Your Marketing Out of Sync? | About this edition: 'Meatballs' as the author sees it, are the goods and services that we are familiar with.
9781591841746 | Portfolio, December 27, 2007, cover price $23.95 | About this edition: An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.

Paperback:

9781591845355 | Reprint edition (Portfolio, April 24, 2012), cover price $15.00 | also contains Meatball Sundae: Is Your Marketing Out of Sync?

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Product Description: Love your work, work for what you love, and change the world—all at the same time. What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t...read more

Hardcover:

9781400069187 | Spiegel & Grau, September 6, 2011, cover price $23.00 | About this edition: Love your work, work for what you love, and change the world—all at the same time.

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Product Description: This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall...read more

Hardcover:

9780789747990 | Que Pub, July 14, 2011, cover price $24.99 | About this edition: This book will help organizations evolve into a fully collaborative social business.

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Product Description: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets...read more
By Hans Kjellberg (editor)

Hardcover:

9780199578061 | Oxford Univ Pr on Demand, January 25, 2011, cover price $125.00 | About this edition: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike.

Paperback:

9780199578078 | Oxford Univ Pr, January 25, 2011, cover price $53.00 | About this edition: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike.

Hardcover:

9780470639337 | John Wiley & Sons Inc, January 18, 2011, cover price $27.95

Miscellaneous:

9780470939727 | John Wiley & Sons Inc, January 18, 2011, cover price $27.95
9780470939734 | John Wiley & Sons Inc, January 18, 2011, cover price $27.95

cover image for 9783642143373
Product Description: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older...read more
By Cornelius Herstatt (editor) and Florian Kohlbacher (editor)

Hardcover:

9783642143373 | 2 edition (Springer Verlag, October 27, 2010), cover price $79.99 | About this edition: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.

Paperback:

9780578055916, titled "Why Marry a Millionaire? Just Be One!: And While You're at It, Change the World!" | Nowwhere to Millionaire Llc, November 1, 2010, cover price $17.95

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