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marketing social aspects matches 43 work(s)
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Cover for 9781942952251 Cover for 9781781003787 Cover for 9781785368660 Cover for 9781138933392 Cover for 9781137342805 Cover for 9781137342775 Cover for 9780765646934 Cover for 9780765646941 Cover for 9781634825979 Cover for 9781137509963 Cover for 9781466683532 Cover for 9780373194971 Cover for 9780749473563 Cover for 9781451640069 Cover for 9780739171134 Cover for 9780426204640 Cover for 9781498516167 Cover for 9781440804045 Cover for 9780062273062 Cover for 9781482992656 Cover for 9781939529442 Cover for 9780814433324 Cover for 9781107031203 Cover for 9781137353283 Cover for 9781137278623 Cover for 9780071819893 Cover for 9781466644304 Cover for 9780230368828 Cover for 9781137281913 Cover for 9780199677573 Cover for 9781414499314 Cover for 9781591846505
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Hardcover:

9781781003787 | Edward Elgar Pub, September 14, 2014, cover price $225.00

Paperback:

9781785368660 | Reprint edition (Edward Elgar Pub, April 26, 2016), cover price $65.00

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Product Description: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices...read more

Hardcover:

9781137342805 | Palgrave Macmillan, December 30, 2015, cover price $120.00

Paperback:

9781137342775 | Palgrave Macmillan, December 30, 2015, cover price $50.00 | About this edition: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism.

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By Claudiu V. Dimofte (editor), Curtis P. Haugtvedt (editor) and Richard F. Yalch (editor)

Hardcover:

9780765646934 | Routledge, October 7, 2015, cover price $140.00

Paperback:

9780765646941 | Routledge, October 6, 2015, cover price $52.95

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Paperback:

9780749473563 | Kogan Page Ltd, April 28, 2015, cover price $24.95
9780373194971, titled "The Runaway Princess" | Harlequin Books, January 1, 2001, cover price $3.50 | also contains The Runaway Princess

Hardcover:

9781451640069 | Free Pr, May 22, 2012, cover price $26.00

Paperback:

9781511573825 | Createspace Independent Pub, April 2, 2015, cover price $10.50

cover image for 9781498516167

Hardcover:

9780739171134 | 1 edition (Lexington Books, July 18, 2013), cover price $75.00

Paperback:

9781498516167 | Reprint edition (Lexington Books, March 27, 2015), cover price $34.99
9780426204640, titled "Warchild" | London Bridge, March 1, 1996, cover price $5.95 | also contains Warchild

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Hardcover:

9780062273062, titled "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" | Harperbusiness, November 26, 2013, cover price $29.99

CD/Spoken Word:

9781482992656, titled "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" | Unabridged edition (Blackstone Audio Inc, April 30, 2014), cover price $44.99

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Hardcover:

9781107031203 | Cambridge Univ Pr, February 28, 2014, cover price $54.99

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By Michael Pirson (editor)

Hardcover:

9781137353283 | Palgrave Macmillan, November 19, 2013, cover price $125.00

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Hardcover:

9780071819893, titled "EPIC Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less" | McGraw-Hill, September 24, 2013, cover price $28.00

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Product Description: Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.

Hardcover:

9781466644304 | Igi Global, March 30, 2014, cover price $175.00 | About this edition: Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.

cover image for 9780230368828
Product Description: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities...read more

Hardcover:

9780230368828 | Palgrave Macmillan, August 26, 2013, cover price $44.00 | About this edition: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands.

cover image for 9781414499314
Product Description: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness...read more
By Gale Editor (editor)

Paperback:

9781414499314 | Gale Group, April 19, 2013, cover price $202.00 | About this edition: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business?

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