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Cover for 9780749473822 Cover for 9789351502890 Cover for 9781138847385 Cover for 9781118156636 Cover for 9789351507505 Cover for 9780415729925 Cover for 9780470087022 Cover for 9780471455196 Cover for 9780471648055 Cover for 9780471730897 Cover for 9781118074619 Cover for 9781119044949 Cover for 9781118808849 Cover for 9780471657651 Cover for 9781118074619 Cover for 9781119044949 Cover for 9780470418048 Cover for 9781118808849 Cover for 9789351502487 Cover for 9781137466679 Cover for 9781568584744 Cover for 9780030187636 Cover for 9780030262180 Cover for 9780030315640 Cover for 9780030981364 Cover for 9780324181852 Cover for 9780324320886 Cover for 9780324788440 Cover for 9781305263529 Cover for 9780380777365 Cover for 9781941688236 Cover for 9781137370082 Cover for 9781466665477 Cover for 9781118935620 Cover for 9781466566293 Cover for 9780133552522 Cover for 9781118923627 Cover for 9781119993643 Cover for 9781119961611 Cover for 9781472435569 Cover for 9780857085627 Cover for 9780814433959 Cover for 9781482203608 Cover for 9788132110026 Cover for 9780192815729
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Product Description: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more
By David J. Reibstein (editor)

Hardcover:

9789351502890 | Sage Pubns Pvt Ltd, January 19, 2016, cover price $1025.00 | About this edition: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.

cover image for 9781118156636

Hardcover:

9781118156636 | 11 edition (John Wiley & Sons Inc, October 9, 2012), cover price $296.80

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Paperback:

9789351507505 | Sage Pubns Pvt Ltd, December 14, 2015, cover price $60.00

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

Hardcover:

9781119044949 | 10 lslf edition (John Wiley & Sons Inc, October 27, 2014), cover price $188.90 | also contains Marketing Research
9781118074619 | 9 har/psc edition (John Wiley & Sons Inc, October 11, 2011), cover price $305.30 | also contains Marketing Research
9780470087022 | 8 har/cdr edition (John Wiley & Sons Inc, February 3, 2009), cover price $274.10
9789990170481 | John Wiley & Sons Inc, March 30, 2006, cover price $0.02 | also contains Marketing Research
9780471730897 | 6th (Hardcover with CD) edition (John Wiley & Sons Inc, February 18, 2005), cover price $95.85 | About this edition: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
4 other edition(s) in this binding (see all)

Paperback:

9781118808849 | 10 pap/psc edition (John Wiley & Sons Inc, October 27, 2014), cover price $268.40 | also contains Marketing Research

Hardcover:

9781119044949 | 10 lslf edition (John Wiley & Sons Inc, October 27, 2014), cover price $188.90 | also contains Marketing Research
9781118074619 | 9 har/psc edition (John Wiley & Sons Inc, October 11, 2011), cover price $305.30 | also contains Marketing Research
9789990170481 | John Wiley & Sons Inc, March 30, 2006, cover price $0.02 | also contains Marketing Research
9780471657651 | John Wiley & Sons Inc, February 1, 2004, cover price $123.55
9789990130294 | 6 edition (John Wiley & Sons Inc, February 1, 2004), cover price $0.02 | also contains Marketing Research
1 other edition(s) in this binding (see all)

Paperback:

9781118808849 | 10 pap/psc edition (John Wiley & Sons Inc, October 27, 2014), cover price $268.40 | also contains Marketing Research
9780470418048 | 8 pck unbn edition (John Wiley & Sons Inc, March 9, 2009), cover price $157.65

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Paperback:

9789351502487 | Sage Pubns Pvt Ltd, July 31, 2015, cover price $35.95

cover image for 9781137466679

Hardcover:

9781137466679, titled "Why People (Don't) Buy: The Go and Stop Signals" | Palgrave Macmillan, May 15, 2015, cover price $35.00

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This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

Hardcover:

9780324788440 | 10 har/psc edition (South-Western Pub, March 4, 2009), cover price $430.95
9780324320886 | South-Western Pub, August 15, 2006, cover price $287.95
9780324181852 | South-Western Pub, March 1, 2002, cover price $244.95 | also contains The Garden of Words
9780030315640 | Hardcover with CD edition (Holt Rinehart & Winston, December 1, 1999), cover price $374.95
9780030262180 | South-Western Pub, September 1, 1999, cover price $244.95 | also contains The Maple Handbook: Maple V Release 4 | About this edition: This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available.
4 other edition(s) in this binding (see all)

Paperback:

9780380777365, titled "How to Clean Absolutely Everything" | Avon Books, April 1, 1995, cover price $4.99 | also contains How to Clean Absolutely Everything | About this edition: Provides answers to scores of everyday household cleaning problems, with step-by-step instructions geared toward protecting the environment.

cover image for 9781118923627
Product Description: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight...read more

Hardcover:

9781118923627 | 2 edition (John Wiley & Sons Inc, June 30, 2014), cover price $65.00 | About this edition: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
9781119993643 | John Wiley & Sons Inc, December 6, 2011, cover price $75.00

Miscellaneous:

9781119961611 | 2 edition (John Wiley & Sons Inc, October 7, 2011), cover price $65.00 | About this edition: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.

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Hardcover:

9788132110026 | Sage Pubns Pvt Ltd, January 15, 2014, cover price $975.00

cover image for 9780192815729
Schedoni, a sinister monk, contrives to prevent the marriage of Vincentio di Vivaldi to Ellena Rosalba, at the request of Vincentio's mother

Paperback:

9780192815729 | Oxford Univ Pr, March 11, 1982, cover price $9.95 | also contains A Marketer's Guide to Measuring Results: Prove The Impact of New Media and Traditional Healthcare Marketing Efforts | About this edition: Schedoni, a sinister monk, contrives to prevent the marriage of Vincentio di Vivaldi to Ellena Rosalba, at the request of Vincentio's mother

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