9780743211888, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, September 4, 2001, cover price $45.00 |
About this edition: A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more.
9781451624236, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, October 15, 2010, cover price $28.99
9780743215442, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, September 4, 2001, cover price $33.99