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marketing history matches 9 work(s)
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Hardcover:
9780385352017 | Alfred a Knopf Inc, October 18, 2016, cover price $27.95
CD/Spoken Word:
9781524709242 | Unabridged edition (Random House, October 18, 2016), cover price $40.00
Hardcover:
9780415714181 | Routledge, February 1, 2016, cover price $240.00
Hardcover:
9780230341067 | Palgrave Macmillan, October 30, 2012, cover price $110.00
Hardcover:
9780470660157 | John Wiley & Sons Inc, April 12, 2011, cover price $38.00
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Hardcover:
9780714653907 | Routledge, April 1, 2003, cover price $235.00
Paperback:
9780714683263 | Routledge, April 1, 2003, cover price $73.95 | About this edition: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity.
Hardcover:
9781852786014 | 1 edition (Edward Elgar Pub, August 1, 1993), cover price $635.00
Hardcover:
9780669169683 | Lexington Books, March 1, 1988, cover price $45.00 | About this edition: Book by Nevett, Terence
Hardcover:
9780882440859 | Grid Pub, June 1, 1976, cover price $29.95
Paperback:
9780942280449 | 3 sub edition (Gorsuch Scarisbrick Pub, January 1, 1988), cover price $32.00
Paperback:
9780538192538 | South-Western Pub, March 1, 1986, cover price $31.25 | About this edition: Book by Sheth, Jagdish N.
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