Product Description: This edited volume brings together a range of contributions solely on the linguistics of humour. Rather than favour one approach, this collection of articles gives a state-of-the-art picture of current directions in pragmatic humour studies...read more

Product Description: The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice...read more

The founder of modern linguistics, Ferdinand de Saussure inaugurated semiology, structuralism, and deconstruction and made possible the work of Jacques Derrida, Roland Barthes, Michel Foucault, and Jacques Lacan, thus enabling the development of French feminism, gender studies, New Historicism, and postcolonialism. Based on Saussure's lectures, Course in General Linguistics (1916) traces the rise and fall of the historical linguistics in which Saussure was trained, the synchronic or structural linguistics with which he replaced it, and the new look of diachronic linguistics that followed this change. Most important, Saussure presents the principles of a new linguistic science that includes the invention of semiology, or the theory of the "signifier," the "signified," and the "sign" that they combine to produce.This is the first critical edition of Course in General Linguistics to appear in English and restores Wade Baskin's original translation of 1959, in which the terms "signifier" and "signified" are introduced into English in this precise way. Baskin renders Saussure clearly and accessibly, allowing readers to experience his shift of the theory of reference from mimesis to performance and his expansion of poetics to include all media, including the life sciences and environmentalism. An introduction situates Saussure within the history of ideas and describes the history of scholarship that made Course in General Linguistics legendary. New endnotes enlarge Saussure's contexts to include literary criticism, cultural studies, and philosophy.

Algebra is accessible and engaging with this popular text from Charles "Pat" McKeague! INTERMEDIATE ALGEBRA is infused with McKeague's passion for teaching mathematics. With years of classroom experience, he knows how to write in a way that you will understand and appreciate. McKeague's attention to detail and exceptionally clear writing style help you to move through each new concept with ease. Real-world applications in every chapter of this user-friendly book highlight the relevance of what you are learning. And studying is easier than ever with the book's multimedia learning resources, including CengageNOW for INTERMEDIATE ALGEBRA, a personalized online learning companion.

Product Description: This introductory textbook provides readers with a foundation in methods for analyzing and understanding language from various theoretical perspectives within linguistics and language studies. Its novel approach introduces systemic functional linguistics, text and discourse analysis, and formal approaches to linguistics...read more

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Product Description: Grounded in linguistic research and argumentation, THE ENGLISH LANGUAGE: FROM SOUND TO SENSE offers readers who have little or no analytic understanding of English a thorough treatment of the various components of the language. Its goal is to help readers become independent language analysts capable of critically evaluating claims about the language and the people who use it...read more

The celebrated author of The Lion, the Witch, and the Wardrobe recounts his anguish, doubt, and anger over the death of his wife from cancer, and explains how he reexamined his religious beliefs in light of grief and loss. Reprint. 25,000 first printing. (view table of contents)

Product Description: Surprising as it may seem, sometimes humans like being led up the garden path, which is thanks to the pleasurable feeling of surprise entwined with a humorous effect deception tends to afford. The central issue under investigation is the nature of short humorous texts in the form of one-liners and witticisms based on the 'garden-path mechanism'...read more

Most of us use language without giving much thought to the way it works or how it functions differently across cultures; however, the ability to use language is perhaps the most uniquely human of all our characteristics.Each of the forty-five readings in Making Sense of Language: Readings in Culture and Communication acts as a window--a particular perspective--on language. Chosen for their accessibility, these classic and contemporary selections engage students in thinking about language and how it relates to many aspects of being human.*A broad range of topics and viewpoints provides the ideal introduction to the study of language and presents instructors with a variety of options for teaching from the text.*Introductions to each part, thematic unit, and reading offer succinct historical and intellectual context to guide students and help them make connections among the topics and articles.*Pre- and post-reading questions, suggested activities, lists of key terms, suggested further readings, and a glossary aid students' understanding of the material.*Alongside canonical works, the volume includes selections on exciting contemporary topics--hip-hop, gossip, and the language of nerds, for example--that are familiar and accessible to students.About the EditorSusan Blum is Associate Professor of Anthropology at the University of Notre Dame. She is a cultural and linguistic anthropologist whose research has examined an array of issues in China and the United States.

The Legal and Regulatory Environment of Business

Product Description: This book studies linguistic complexity and the processes by which it arises and is maintained, focusing not so much on what one can say in a language as how it is said. Complexity is not seen as synonymous with “difficulty” but as an objective property of a system – a measure of the amount of information needed to describe or reconstruct it...read more

Celebrating its 25th anniversary, Exploring Language remains the market-leading language reader. Despite this thorough revision of the 9th edition, the original objective remains the same - to bring together exciting readings that explore the various ways language and American society are interconnected - while reflecting on the new and fascinating language issues that exist in our culture today. The provocative selections, organized around ten major language areas, demonstrate the subtle complexities and richness of English. They also invite students to debate current social and cultural issues that are inseparable from language.

In 1963, the first edition of Legal and Regulatory Environment of Business, authored by Bob Corley, started a new course emphasizing the legal environment in which business is conducted. By focusing on the public nature of how government regulates business activities, rather than simply how businesses privately make transactions, a movement away from traditional Business Law began. Through its previous 14 editions, The Legal and Regulatory Environment of Business has been the leader in setting the standard for materials covered in an introduction to the legal and regulatory environment of business.

The author recounts his grief over the death of his wife, and explains how he reexamined his religious beliefs (view table of contents)

Product Description: Exceptionally clear and accessible, Pat McKeague's best-selling texts offer all the review, drill, and practice students need to develop solid mathematical proficiency and confidence. McKeague's attention to detail, exceptional writing style, and organization of mathematical concepts make teaching enjoyable and learning accessible...read more