Provides students with an understanding of the international business environment from a European perspective, but also within the context of how Europe and European Business fits into the global economy. This text discusses the European business environment in light of changes taking place in the global economy.

Product Description: The purpose of this book is to illustrate new and evolving elements in multinational (MNE), corporate and industry dynamics in Europe - especially the European Community - for the 1990s. The book is largely empirical and policy-oriented.

Product Description: After a decade of Eurosclerosis the EC is moving with renewed economic growth and increasing multinational investment toward a single European market under the heading "Project 1992". The creation of a single EC market creates dynamic adjustment needs and opens up new opportunities for international business in a period of intensified global competition and dramatic politico-economic changes...read more