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Protecting the Brand
cover image for 9781569802571
Product Description: Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.
By Talcott J. Franklin
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Hardcover:

9781569802571 | Barricade Books Inc, November 1, 2003, cover price $19.95 | About this edition: Brand-name products represent the largest single sector of the U.

Building Strong Brands
cover image for 9780029001516
Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace (view table of contents)
By David A. Aaker
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Hardcover:

9780029001516 | Free Pr, December 1, 1995, cover price $30.00 | About this edition: Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace

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