This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.

Atlas of Histopathology is a comprehensive guide covering both didactic and diagnostic aspects of the subject. With more than 500 well-illustrated, full colour photomicrographs and descriptions, the book provides a systemic approach to pathology, covering all areas of the human body. Written by leading pathology experts based in the USA, this atlas provides additional illustrations of basic pathological processes, as well as an advanced pictorial guide to histopathology, making the book useful to both undergraduate and postgraduate students.

The outstanding India ink drawings in this atlas reveal the microanatomical organization of human organs in a way that no micrograph can match. The author has synthesized morphological information obtained from several observational methods into three-dimensional drawings; these are accompanied by t

Product Description: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools...read more

Product Description: Praise for the First Edition: "An excellent resource to review fundamental concepts that craft our understanding of the human body." —The American Biology Teacher Digital Histology: An Interactive CD Atlas with Review Text offers a complete introduction to histology with superbly clear and thoroughly labeled images andillustrations within an elegant navigation structure...read more

Product Description: With a Foreword by Reiter R.J. Translated by Forster, S.