The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. (view table of contents)

Presents a complete overview of the field, discusses all type fundamentals, and examines five classic typefaces in detail

This text is written for students and general readers who need basic information about the structure and competences of the European Union. It sets out to de-mystify the subject by explaining treaty provisions in plain language.

A collection of sixty full-color cutaway illustrations and black-and-white diagrams looks beneath the surface of various objects and structures to reveal their hidden workings, exploring topics ranging from the human brain to St. Peter's Basilica, a Model T assembly line to the birth of a star. 25,000 first printing.

Essays and case studies showcase the vision of fifteen top print designers, explaining how they expanded into new media and began designing for the World Wide Web (view table of contents)

Discusses the basic concepts of typography, as well as how to manage fonts, the distinction between good and bad type, techniques for working with point-size and leading, and rules for managing hyphenation and text wraps.

Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

Product Description: A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design."

Innovative grids provide structure, movement, space, flexibility, and impact. This work gives designers the know-how to create layout. It showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationary, and websites.

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.

A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.