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Cover for 9781477303627 Cover for 9781581154658 Cover for 9781621534815 Cover for 9780333653944 Cover for 9780333654088 Cover for 9782940373536 Cover for 9781472568236 Cover for 9781285176819 Cover for 9781472572714 Cover for 9781440333323 Cover for 9780385345422 Cover for 9781401815059 Cover for 9780857857675 Cover for 9780857856333 Cover for 9782940411962 Cover for 9781118715765 Cover for 9789460581014 Cover for 9781616891701 Cover for 9781592532612 Cover for 9781592539277 Cover for 9780321966957 Cover for 9780312162900 Cover for 9780333654088 Cover for 9781349139859 Cover for 9780415661775 Cover for 9780470542514 Cover for 9780471721147 Cover for 9781118454053 Cover for 9781452257365 Cover for 9781584234968 Cover for 9788492810765 Cover for 9782940411825 Cover for 9781592538171
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Product Description: “Editorial design is the art of storytelling, and DJ’s brand of it is uniquely American. Western American. It starts out slow and builds. It wins you with a bit of humility (almost ‘shucks-gee-whiz’) and then comes back at you with a surprise punch...read more

Hardcover:

9781477303627 | Univ of Texas Pr, November 1, 2015, cover price $60.00 | About this edition: “Editorial design is the art of storytelling, and DJ’s brand of it is uniquely American.

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The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertisingAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Hardcover:

9781581154658 | Allworth Pr, January 30, 2007, cover price $50.00 | About this edition: The most comprehensive overview of advertising design strategies on the market today!

Paperback:

9781621534815 | Allworth Pr, September 1, 2015, cover price $29.99

Miscellaneous:

9781581158205 | Allworth Pr, September 21, 2010, cover price $40.00

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Paperback:

9780333653944, titled "Europe United: The European Union and the Retreat from Federalism" | Palgrave Macmillan, July 1, 1996, cover price $39.99 | also contains Europe United: The European Union and the Retreat from Federalism

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Hardcover:

9780333654088, titled "Enforcing Cooperation: Risky States and Intergovernmental Management of Conflict" | Macmillan Pub Co, June 1, 1997, cover price $55.01 | also contains Enforcing Cooperation: Risky States and Intergovernmental Management of Conflict

Paperback:

9782940373536 | Fairchild Books, November 13, 2007, cover price $49.95

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Paperback:

9781472568236 | 2 edition (Fairchild Books, March 26, 2015), cover price $51.95

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Paperback:

9781285176819 | 2 edition (Course Technology Ptr, January 1, 2015), cover price $108.95

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Product Description: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work...read more

Paperback:

9781472572714 | 2 edition (Fairchild Books, April 23, 2015), cover price $41.95 | About this edition: How do you start a design project?

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Product Description: Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say...read more

Paperback:

9781440333323 | How Design Books, January 28, 2015, cover price $32.99 | About this edition: Creatives are taught the rules of design by mentors and professors.

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Paperback:

9781401815059 | Course Technology Ptr, February 28, 2006, cover price $107.95

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Hardcover:

9780857857675 | Bloomsbury USA Academic, February 12, 2015, cover price $112.00

Paperback:

9780857856333 | Bloomsbury USA Academic, February 12, 2015, cover price $34.95

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Paperback:

9781118715765 | 6 edition (John Wiley & Sons Inc, September 29, 2014), cover price $70.00

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Product Description: Tasty Stories presents 50 of the world's best-known food brands, describing them through the evolution of their packaging, logo, typeface and fonts. A brief history of each brand is followed by details of the logo and typeface, and accompanied by 'Nice to Know' anecdotes...read more

Hardcover:

9789460581014 | Uitgeverij Luster, August 30, 2014, cover price $10.00 | About this edition: Tasty Stories presents 50 of the world's best-known food brands, describing them through the evolution of their packaging, logo, typeface and fonts.

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Paperback:

9781592539277 | 2 upd exp edition (Rockport Pub, May 1, 2014), cover price $35.00
9781592532612 | Rockport Pub, April 1, 2007, cover price $30.00

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Product Description: Typography is the foundation of graphic design, and the most effective way to be a better designer is to understand type and use it confidently and creatively. This fully updated third edition is a comprehensive guide to creating professional type with Adobe InDesign...read more

Paperback:

9780321966957 | 3 edition (Adobe Pr, February 20, 2014), cover price $54.99 | About this edition: Typography is the foundation of graphic design, and the most effective way to be a better designer is to understand type and use it confidently and creatively.

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By Gerald Schneider (editor) and Patricia A. Weitsman (editor)

Hardcover:

9780333654088 | Macmillan Pub Co, June 1, 1997, cover price $55.01 | also contains The Layout Book
9780312162900 | Palgrave Macmillan, March 1, 1997, cover price $75.00

Paperback:

9781349139859 | Palgrave Macmillan, January 14, 2014, cover price $109.00

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Product Description: Type Rules!, Fourth Edition is an up-to-date,thorough introduction to the principles and practices oftypography. From the fundamentals to cutting-edge applications,this edition has everything today's serious designer needs to usetype effectively...read more

Paperback:

9781118454053, titled "Type Rules: The Designer's Guide to Professional Typography" | 4 pap/psc edition (John Wiley & Sons Inc, November 4, 2013), cover price $60.00 | About this edition: Type Rules!
9780470542514, titled "Type Rules: The Designer's Guide to Professional Typography" | 3 edition (John Wiley & Sons Inc, July 20, 2010), cover price $55.00 | About this edition: From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.
9780471721147 | 2 edition (John Wiley & Sons Inc, March 10, 2006), cover price $50.00

Miscellaneous:

9780470637555 | 3 edition (John Wiley & Sons Inc, August 20, 2010), cover price N/A
9780470500903 | 2 edition (John Wiley & Sons Inc, March 9, 2009), cover price $50.00

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Product Description: Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable...read more
By Gingko Press (editor)

Paperback:

9781584234968 | Gingko Pr Inc, July 30, 2013, cover price $39.95 | About this edition: Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information.

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By Ltd Sandu Publishing Co. (corporate author)

Hardcover:

9788492810765 | Mul edition (Consortium Book Sales & Dist, May 28, 2013), cover price $59.95

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Product Description: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here...read more

Paperback:

9782940411825 | Fairchild Books, April 1, 2013, cover price $39.95 | About this edition: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

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Product Description: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play...read more

Paperback:

9781592538171 | Rockport Pub, February 1, 2013, cover price $40.00 | About this edition: Playing with Type is a hands-on, playful approach to learning type application and principles.

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