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Cover for 9780743277501 Cover for 9780743277518 Cover for 9780786718849
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
cover image for 9780743277518
Product Description: Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing...read more
By Cheri Hanson (contributor) and Lisa Johnson
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Hardcover:

9780743277501 | Free Pr, August 29, 2006, cover price $25.00 | About this edition: Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X and Y.

Paperback:

9780743277518 | Reprint edition (Free Pr, November 15, 2010), cover price $18.99 | About this edition: Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular.

Slackonomics: Generation X in the Age of Creative Destruction
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Product Description: Generation X grew up in the 1980s, when Alex P. Keaton was going to be a millionaire by the time he was thirty, greed was good, and social activism was deader than disco. Then globalization and the technological revolution came along, changing everything for a generation faced with bridging the analog and digital worlds...read more
By Lisa Chamberlain
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Hardcover:

9780786718849 | Da Capo Pr, July 7, 2008, cover price $25.00 | About this edition: Generation X grew up in the 1980s, when Alex P.

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