The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

Product Description: With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination...read more

Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.

Product Description: Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy...read more

Product Description: Paul Harris Stores did exactly what it was supposed to. It brought fashion, comfort, style, and functionality to millions of women in the Midwest. Paul Harris' run of 50 years is remarkable because so few retail stores make it that long and so few make it so big...read more

Product Description: Inside the Minds: The Business of Fashion, Beauty, & Style is an authoritative, insider's perspective on the ins and outs of fashion and beauty and the future of these businesses on a global scale. Featuring Presidents and CEOs representing some of the top fashion and beauty companies across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of these ever-evolving, fast-paced industries...read more

Appropriate for a wide variety of courses and levels, including courses Introduction to the Fashion Industry, Survey of the Fashion Industry, The Textile-Apparel Fashion Industry, The Fashion Business, Introduction to Fashion Merchandising and Fashion Retailing. This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authors' extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending. (view table of contents)

Product Description: Cover Yourself: Adventures in the Rag Trade from Start-Ups to Stars is a trade book that incorporates the stories, from interviews, of 45 people involved in all aspects of the clothing industry, from fashion illustrator to space suit designer for NASA...read more

Product Description: Materials reflect changing trends and new judicial developments. Each chapter includes a problem that focuses on class discussion. Many of the problems place students in the role of corporate planners, rather than litigators, and allow instructors to highlight the real-world impact of doctrinal uncertainty as concerns the scope of the director's duty of care...read more

Product Description: Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-...read more

Briefly describes the history of the Steiff toy manufacturing company and surveys the variety of the company's dolls and stuffed animals