If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.

Product Description: Do Americans have the right to privately obtain the foods of our choice from farmers, neighbors, and local producers, in the same way our grandparents and great grandparents used to do? Yes, say a growing number of people increasingly afraid that the mass-produced food sold at supermarkets is excessively processed, tainted with antibiotic residues and hormones, and lacking in important nutrients...read more

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Product Description: Farmers' Markets: Success, Failure and Management Ecology is the only book presently available that investigates the current phenomenal growth of farmers' markets in the U.S. The research is a reflection of a period marked by growing consumer interest in locally produced foods, a resistance toward a globalizing food system, and seemingly boundless interest in and support for farmers' markets...read more

Offers over 125 earthy recipes, a listing of mail-order sources for market items, and a geographical index to markets