Product Description: The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace...read more

Christopher Isherwood came to the Vedanta Society fed up with religion, in fact, he was rather angry about the whole experience, but at the Vedanta Society of Southern California under Sw. Prabhavananda, he was caught.The book is a collection of his writings on Vedanta, many of them as introduction or prologues to various books. (view table of contents)

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field.With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industryExport-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.

Product Description: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more...read more

@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Product Description: Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global-from exporting and licensing to distributorships and joint ventures...read more

Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. New to this Edition! Completely updated to lead you into the 21st century, other changes include: *A new section on Forces for Global Integration and Market Responsiveness (Chapter 1) *New coverage (Chapter 3) on Internationalization of SMEs and of services *A new section (Chapter 4) on Individual Competitiveness and Time-Based Competition *New Chapter 5 on International Marketing Research *A new section (Chapter 6) on the EMU and the Euro *A new section (Chapter 14) on International Mobile Marketing *Comprehensive coverage of Knowledge Management and Learning Across Borders (Chapter 19) *More extensive coverage on Global Account Management (GAM) (Chapter 20) Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive teaching and learning resources. Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education.

Product Description: Do you want to expand your business overseas? With the state of the domestic econoy many businesses are looking to expand overseas.This essential guide shows you how to invest and do business in international markets. Foreword by the president of World Association of Investment Promotion Agencies: The authority on worldwide investment...read more

This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. International Marketing extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketing and International Retailing. In addition to this, it includes an extensive range of examples, mini cases, seminar case studies and discussion questions. International Marketing provides the most modern, relevant and complete introduction to this subject and successfully fills a gap in the market.

Product Description: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region...read more

Product Description: INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world...read more