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Cover for 9780415606820 Cover for 9780415606837 Cover for 9781881554295 Cover for 9781881554301 Cover for 9780789009630 Cover for 9780789001542 Cover for 9780789002853 Cover for 9780030105197
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Product Description: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes...read more
By Lisa Penaloza (editor), Nil Toulouse (editor) and Luca M. Visconti (editor)

Hardcover:

9780415606820 | Routledge, February 8, 2012, cover price $225.00 | About this edition: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.

Paperback:

9780415606837 | Routledge, February 8, 2012, cover price $75.95 | About this edition: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.

cover image for 9780789009630
Product Description: Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development...read more (view table of contents, read Amazon.com's description)
By Erdener Kaynak (editor)

Hardcover:

9780789009630 | Routledge, December 1, 2000, cover price $140.00 | About this edition: Enhance your food marketing operation with this thorough and business-savvy book!

Paperback:

9780789009814 | Routledge, December 1, 2000, cover price $62.95

cover image for 9780789001542
Product Description: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780789001542 | Routledge, December 1, 1997, cover price $135.00 | About this edition: Going global can be risky business if you don't divest yourself of your ethnocentric thinking.

Paperback:

9780789002853 | Routledge, December 1, 1997, cover price $72.95 | About this edition: Going global can be risky business if you don't divest yourself of your ethnocentric thinking.

cover image for 9780030105197
Product Description: This text will be useful for anyone involved in business or government transactions with someone from another country. Features: * Since national and international diplomacy isn't the same as cutting a business deal, this text is written from a business rather than diplomatic perspective...read more

Paperback:

9780030105197 | Harcourt College Pub, August 1, 1996, cover price $69.95 | About this edition: This text will be useful for anyone involved in business or government transactions with someone from another country.

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