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Paperback:
9781292100111 | 7 edition (Prentice Hall, May 9, 2016), cover price $222.70
9780273773160 | 6 edition (Prentice Hall, December 28, 2013), cover price $207.40
Hardcover:
9781138807877 | 2 revised edition (Routledge, August 12, 2016), cover price $265.00
Paperback:
9781138807884 | 2 revised edition (Routledge, August 12, 2016), cover price $129.95
9780078029271 | Irwin Professional Pub, February 7, 2012, cover price $221.90
Product Description: The growing exploration of political life from an aesthetic perspective has become so prominent that we can now speak of an "aesthetic turn" in political theory. But what does it mean and why an aesthetic turn? This collection of essays aims to answer such questions from a variety of perspectives, to think in a new way about the possibilities and weaknesses of democratic politics...read more
Hardcover:
9781441149954 | Bloomsbury USA Academic, April 10, 2014, cover price $120.00 | About this edition: The growing exploration of political life from an aesthetic perspective has become so prominent that we can now speak of an "aesthetic turn" in political theory.
Paperback:
9781441148346 | Bloomsbury USA Academic, April 10, 2014, cover price $34.95 | About this edition: The growing exploration of political life from an aesthetic perspective has become so prominent that we must now speak of an "aesthetic turn ?
9780256157239, titled "International and Global Marketing: Concepts and Cases" | Richard d Irwin, January 1, 1995, cover price $65.70 | also contains International and Global Marketing: Concepts and Cases | About this edition: This text is a combination of 32 readings and 10 cases.
Product Description: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more...read more
Paperback:
9781414499284 | Gale Group, May 17, 2013, cover price $202.00 | About this edition: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand?
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book
Paperback:
9780273756545 | 2 ill edition (Pearson Education, December 4, 2012), cover price $105.00
9780273717843 | Prentice Hall, January 31, 2009, cover price $213.00 | About this edition: Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts.
Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. New to this Edition! Completely updated to lead you into the 21st century, other changes include: *A new section on Forces for Global Integration and Market Responsiveness (Chapter 1) *New coverage (Chapter 3) on Internationalization of SMEs and of services *A new section (Chapter 4) on Individual Competitiveness and Time-Based Competition *New Chapter 5 on International Marketing Research *A new section (Chapter 6) on the EMU and the Euro *A new section (Chapter 14) on International Mobile Marketing *Comprehensive coverage of Knowledge Management and Learning Across Borders (Chapter 19) *More extensive coverage on Global Account Management (GAM) (Chapter 20) Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive teaching and learning resources. Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education.
Paperback:
9781428883239 | Academic Internet Pub Inc, December 31, 2010, cover price $33.95
9780273726227 | 5th edition (Prentice Hall, August 3, 2010), cover price $210.20
9780273706786 | 4th edition (Prentice Hall, May 25, 2007), cover price $204.00
9780273678397 | 3 edition (Financial Times Management, December 1, 2003), cover price $86.60 | About this edition: Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets.
Product Description: INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter...read more
Paperback:
9780538729154 | 1 edition (South-Western Pub, May 16, 2006), cover price $63.95 | About this edition: INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world!
Hardcover:
9780470848920 | John Wiley & Sons Inc, August 22, 2003, cover price $90.00
Miscellaneous:
9780470871416 | John Wiley & Sons Inc, December 7, 2004, cover price $65.00
Paperback:
9780750657488 | Routledge, July 29, 2004, cover price $68.95
Hardcover:
9780815333074 | Routledge, July 1, 1999, cover price $185.00
Product Description: This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own. (view table of contents, read Amazon.com's description)
Paperback:
9780256218947 | 2 sub edition (Richard d Irwin, June 1, 1998), cover price $92.70 | About this edition: This text is a combination of 32 readings and 10 cases.
9780256218947 | 2 sub edition (Richard d Irwin, June 1, 1998), cover price $92.70 | About this edition: This text is a combination of 32 readings and 10 cases.
9780256157239 | Richard d Irwin, January 1, 1995, cover price $65.70 | also contains The Aesthetic Turn in Political Thought | About this edition: This text is a combination of 32 readings and 10 cases.
(view table of contents)
Paperback:
9780130374745 | 2 sub edition (Prentice Hall, August 1, 1994), cover price $119.00
Product Description: Marketing strategy is constantly adapting in the changing environment of international business. To retain or extend a grasp of existing markets, organizations need to keep abreast of commercial innovation, social change, economic developments and the ever-shifting political climate...read more
Hardcover:
9780415053440 | Routledge, April 1, 1991, cover price $99.95 | About this edition: Marketing strategy is constantly adapting in the changing environment of international business.
Paperback:
9780077070960 | McGraw-Hill Book Co Ltd, August 1, 1989, cover price $13.95 | About this edition: Explains when to consider developing international markets, identifies common obstacles and looks at successful case histories
Paperback:
9780882442761 | Gorsuch Scarisbrick Pub, January 1, 1985, cover price $13.00
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