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Cover for 9780273773160 Cover for 9781292100111 Cover for 9781138807877 Cover for 9780078029271 Cover for 9781138807884 Cover for 9780077842161 Cover for 9781259305702 Cover for 9780195671230 Cover for 9780198077022 Cover for 9780415818377 Cover for 9780789005670 Cover for 9780415818384 Cover for 9780789005687 Cover for 9781414499284 Cover for 9781849201544 Cover for 9781849201537 Cover for 9781133627517 Cover for 9781452226354 Cover for 9780230580244 Cover for 9788763002387 Cover for 9780415800938 Cover for 9780749462376 Cover for 9780133576306 Cover for 9780132719155 Cover for 9780133545005 Cover for 9780230278684 Cover for 9781854586070 Cover for 9780273678397 Cover for 9780273706786 Cover for 9780273726227 Cover for 9780765642950 Cover for 9781439039434 Cover for 9780071111027 Cover for 9780071123129 Cover for 9780072398847 Cover for 9780072551228 Cover for 9780072833713 Cover for 9780072941647 Cover for 9780073080062 Cover for 9780073529974 Cover for 9780077642297 Cover for 9780077701529 Cover for 9780256036404 Cover for 9780256105131 Cover for 9780256139501 Cover for 9780256259827 Cover for 9780071084215 Cover for 9780077446956 Cover for 9780256206821 Cover for 9781403900685 Cover for 9780273673231 Cover for 9780324190465 Cover for 9781439040584 Cover for 9780060640767 Cover for 9780062504029
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Product Description: "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing...read more

Paperback:

9781292100111 | 7 edition (Prentice Hall, May 9, 2016), cover price $222.70 | About this edition: "All good marketing is local.
9780273773160 | 6 edition (Prentice Hall, December 28, 2013), cover price $207.40

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Product Description:   Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment...read more

Hardcover:

9781138807877 | 2 revised edition (Routledge, August 12, 2016), cover price $265.00

Paperback:

9781138807884 | 2 revised edition (Routledge, August 12, 2016), cover price $129.95 | About this edition:   Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.
9780078029271 | Irwin Professional Pub, February 7, 2012, cover price $221.90 | About this edition: Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing.

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Product Description: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region...read more

Hardcover:

9781259305702 | 17 lslf st edition (McGraw-Hill College, November 23, 2015), cover price $222.25 | About this edition: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region.
9780077842161 | 17 student edition (McGraw-Hill College, November 9, 2015), cover price $295.40

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Product Description: International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject...read more

Paperback:

9780198077022 | 2 edition (Oxford Univ Pr, December 2, 2014), cover price $35.00 | About this edition: International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners.
9780195671230 | Pap/cdr edition (Oxford Univ Pr, May 12, 2005), cover price $55.00

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Product Description: Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience. Discussing theoretical issues in depth, this innovative textbook offers a comprehensive exploration of import procedures and export regulations, incorporating the most relevant and current research information in the area...read more

Hardcover:

9780415818377 | 3 edition (Routledge, December 17, 2013), cover price $200.00 | About this edition: Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience.
9780789005670 | Routledge, April 1, 2000, cover price $140.00 | About this edition: Learn the ins and outs of the export-import business!

Paperback:

9780415818384 | 3 edition (Routledge, December 17, 2013), cover price $83.95 | About this edition: Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience.
9780789005687, titled "Export-Import Theory, Practices and Procedures" | Routledge, April 1, 2002, cover price $81.95 | About this edition: Learn the ins and outs of the export-import business!

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Product Description: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more...read more

Paperback:

9781414499284 | Gale Group, May 17, 2013, cover price $202.00 | About this edition: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand?

cover image for 9781849201544

Paperback:

9781849201544 | 2 edition (Sage Pubns Ltd, November 29, 2012), cover price $75.00

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Product Description: The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way...read more

Hardcover:

9781849201537 | 2 edition (Sage Pubns Ltd, November 29, 2012), cover price $165.00 | About this edition: The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis.

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Product Description: INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world...read more

Paperback:

9781133627517 | 10th edition (South-Western Pub, August 13, 2012), cover price $416.95 | About this edition: INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field.

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Product Description: Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies...read more
By Suraksha Gupta (editor) and T. C. Melewar (editor)

Paperback:

9780230580244 | 1 edition (Palgrave Macmillan, January 15, 2012), cover price $76.00 | About this edition: Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets.

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Product Description: The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace...read more

Hardcover:

9788763002387 | 5th edition (Copenhagen Business School Pr, January 1, 2012), cover price $50.00 | About this edition: The theme of this new edition of Cross-Cultural Business Behavior is CHANGE.

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Product Description: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils...read more
By Michael R. Czinkota (editor), Masaaki Kotabe (editor) and Ilkka A. Ronkainen (editor)

Hardcover:

9780415800938 | Routledge, April 11, 2011, cover price $60.00 | About this edition: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change.

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Product Description: International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Aimed at those studying for professional qualifications as well as practitioners involved in export and international trade, it combines “textbook” information with accessible guidelines for best practice...read more

Paperback:

9780749462376 | Kogan Page Ltd, February 28, 2011, cover price $39.95 | About this edition: International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade.

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Product Description: For undergraduate and graduate global marketing courses.   The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing...read more

Hardcover:

9780133576306 | 8 lslf stu edition (Prentice Hall, January 19, 2014), cover price $190.00 | About this edition: For undergraduate and graduate global marketing courses.

Paperback:

9780133545005 | 8 edition (Prentice Hall, January 17, 2014), cover price $279.40
9780132719155 | 7 edition (Prentice Hall, January 30, 2012), cover price $276.60 | About this edition: @font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.
9781428883192 | Academic Internet Pub Inc, December 31, 2010, cover price $33.95

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Product Description: World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level...read more
By Nadine Tournois (editor)

Hardcover:

9780230278684 | 1 edition (Palgrave Macmillan, December 15, 2010), cover price $125.00 | About this edition: World economy globalization is driven by multiple interactive forces.

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Product Description: Do you want to expand your business overseas? With the state of the domestic econoy many businesses are looking to expand overseas.This essential guide shows you how to invest and do business in international markets. Foreword by the president of World Association of Investment Promotion Agencies: The authority on worldwide investment...read more

Paperback:

9781854586070 | Gardners Books, December 1, 2010, cover price $29.80 | About this edition: Do you want to expand your business overseas?

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.  Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds. 

Paperback:

9781428883239 | Academic Internet Pub Inc, December 31, 2010, cover price $33.95
9780273726227 | 5th edition (Prentice Hall, August 3, 2010), cover price $210.20
9780273706786 | 4th edition (Prentice Hall, May 25, 2007), cover price $204.00 | About this edition: Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
9780273678397 | 3 edition (Financial Times Management, December 1, 2003), cover price $86.60 | About this edition: Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets.

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Product Description: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level...read more

Hardcover:

9780765642950 | 4th edition (Routledge, July 28, 2015), cover price $179.95 | About this edition: This textbook introduces students to the important concepts of global marketing today, and their managerial implications.
9781439039434 | 3 edition (South-Western Pub, February 1, 2010), cover price $339.95 | About this edition: Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.

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Hardcover:

9780077701529 | 16 pck har edition (Irwin Professional Pub, October 1, 2012), cover price $329.10
9780073529974 | 16 edition (Irwin Professional Pub, September 28, 2012), cover price $311.70
9780073080062 | 13 edition (Irwin Professional Pub, March 1, 2006), cover price $208.05
9780072941647 | 12 pck edition (Irwin Professional Pub, March 1, 2004), cover price $169.70
9780072833713 | 12th edition (McGraw-Hill, February 1, 2004), cover price $96.74
10 other edition(s) in this binding (see all)

Paperback:

9780077446956 | 15 unbnd edition (Irwin Professional Pub, September 28, 2010), cover price $192.80
9780071084215 | McGraw-Hill Education, January 1, 2009, cover price $84.95
9780256206821 | 9 int edition (Richard d Irwin, August 1, 1995), cover price $35.50

This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. International Marketing extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketing and International Retailing. In addition to this, it includes an extensive range of examples, mini cases, seminar case studies and discussion questions. International Marketing provides the most modern, relevant and complete introduction to this subject and successfully fills a gap in the market.

Hardcover:

9781403900678 | Palgrave Macmillan, January 20, 2009, cover price $99.95

Paperback:

9781403900685 | Palgrave Macmillan, December 15, 2008, cover price $79.00 | About this edition: This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject.

cover image for 9781439040584
Product Description: INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world...read more

Hardcover:

9781439040584 | 9 edition (South-Western Pub, July 9, 2009), cover price $457.95 | About this edition: INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field.
9780324190465 | Hardcover with CD edition (South-Western Pub, May 1, 2003), cover price $236.95 | About this edition: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today.

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Product Description: Christopher Isherwood came to the Vedanta Society fed up with religion, in fact, he was rather angry about the whole experience, but at the Vedanta Society of Southern California under Sw. Prabhavananda, he was caught.The book is a collection of his writings on Vedanta, many of them as introduction or prologues to various books...read more

Paperback:

9780062504029 | Vedanta Pr, September 1, 2002, cover price $9.95 | About this edition: Christopher Isherwood came to the Vedanta Society fed up with religion, in fact, he was rather angry about the whole experience, but at the Vedanta Society of Southern California under Sw.
9780060640767 | Vedanta Pr, June 1, 1987, cover price $9.95 | also contains Entry Strategies for International Markets: Revised and Expanded | About this edition: Christopher Isherwood came to the Vedanta Society fed up with religion, in fact, he was rather angry about the whole experience, but at the Vedanta Society of Southern California under Sw.

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