| Academic Internet Pub Inc, December 31, 2010, cover price $33.95
| 5th edition (Prentice Hall, August 3, 2010), cover price $210.20
| 4th edition (Prentice Hall, May 25, 2007), cover price $204.00 | About this edition:
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
| 3 edition (Financial Times Management, December 1, 2003), cover price $86.60 | About this edition:
Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets.