(view table of contents)

Product Description: Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes...read more

Product Description: It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry...read more

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. Looking at the Business Environment; E-Commerce; Starting and Structuring a Business; Constructing a Successful Business Plan; Managing a Business and Employees; Business Communications; Principles of Marketing; Finding Employment; Principles of Finance ; Personal Finance For anyone looking for a solid foundation in business concepts through a conversational dialogue combined with an interactive learning experience.

Product Description: This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience...read more

Product Description: This book is written for undergraduate and graduate students in biomedical engineering wanting to learn how to pursue a career in building up their entrepreneur ventures. Practicing engineers wanting to apply their innovations for healthcare will also find this book useful The 21st century is the Biotech Century where many nations are investing heavily in biotechnology...read more

Book by David L. Kurtz. Louis E. Boo

Product Description: Focusing on international entrepreneurship, this research book explores the accelerated internationalization of young firms. Known variously as international new ventures (INVs) or "born globals," such firms have come to be viewed as legitimate actors on the global stage alongside large multinational enterprises (MNEs)...read more

Product Description: The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business...read more

Product Description: The indispensible handbook every manager needs by their side. This complex subject is broken down into clear and accessible sections covering everything from managing your own job and career to managing people and information, Brilliant Checklists for Managers will ensure you never leave anything to chance again! This book tells you everything you need to know, everything you need to think about, and everything you need to do to be a successful manager – before you even know it yourself...read more

Product Description: An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can...read more