This volume is the 14th in a series of studies begun in 1945 which have chronicled every postwar election. The historical background, the party preparation and the events of the campaign are recorded, together with analyses of the polls, the press, broadcast coverage and the candidates.

This revised and updated third edition of the highly praised New British Politics offers a lively, authoritative and comprehensive introduction to current British politics. Written by internationally known specialists from the top Politics Department in the UK, the book combines incisive and original analysis with clear and direct presentation, specially tailored to the needs of lecturers, teachers and students of British politics from A-level to University Second Year.

A study of a landmark British General Election and the 15th book in the Nuffield series of election studies. This account covers all the salient features - the background, the campaign, the results, and the consequences of Labour's victory.

• How do voters in Britain decide which party to vote for in elections?• Why do smaller parties get more support than they used to?• How do the mass media influence political opinions?The authors examine these and other questions in the third edition of this popular text. They trace the evolution of the British electorate over the post-war period, and focus in particular on recent elections – from Labour's victories in the 2000s through to the hung parliament of 2010. As well as examining and explaining theories of party choice – including the view that voters' evaluations of government performance and party leaders are now the key determinants of election outcomes – the authors also devote separate chapters to turnout trends and patterns, electoral systems and the geography of party support. Campaigning, opinion polls and the mass media are also considered. Fully revised, the text incorporates the latest research on elections and voting behaviour, and includes analysis of recent trends and developments – including how 'new media' are affecting election campaigning.

Product Description: The 2015 General Election is just two months away and whilst the debates are heating up, experts are unanimous on one thing: that this is set to be the most important and unpredictable election since World War Two. So who’s who in the current landscape of UK party politics? Who most represents your views? What would a country governed by that party look like? Co-author of Scotland’s Referendum: A Guide for Voters and author of 100 Days of Hope and Fear, David Torrance is here to give you all the information you need to make your vote count...read more