A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision

"Besides being the founders of modern chemistry, the alchemists developed a symbolic kind of chemistry, aimed at producing the gold of mystical illumination. This religious search resulted in a mystical system for man's salvation of his soul and ultimate reunion with his divine source. This system was made up of a series of rituals and symbols, doctrines and procedures, which were guarded with the utmost secrecy and which finally disappeared with the decline of alchemy in the seventeenth century. For the first time, this sunken treasure of medieval culture is unearthed and recreated by the author in a fascinating work of literary archaeology." [From the rear wrap copy].

Covers climate, botany, plant growth, propagation, soils, vegetable gardening, trees, fruits, nuts, flowers, landscape maintenance, indoor plants, and greenhouses

This book is based on the premise that starting with a high level programming language is not the best approach. The reason most students are unsuccessful using a programming language when they encounter it in their first course is because, they are forced to memorize a lot of technical details without having any idea why these details are necessary. That is, they do not understand the basic underpinnings of how a computer works. From this basic notion evolves the motivated bottom-up approach found in Patt/Patel's "Introduction To Computing Systems", now in a second edition. The text starts with the logic structures and architecture of a computer and moves up to the application software that runs on it. Every treatment that purports to start at the bottom and work up begins with some abstraction. For Patt/Patel, that abstraction is the switch level behavior of an MOS transistor. From a very short treatment of that abstraction, the book covers in turn: Logic Gates, latches, logic structures (MUX, Decoder, Adder, gated latches), finally culminating in an implementation of memory. From there, the book moves on to the Von Neumann model of execution, then a simple computer (the LC-3), machine language programming, assembly language and how an assembler works, and then assembly language programming of the LC-3. The LC-3 treatment concludes with a substantial treatment of Physical I/O, including both polling and interrupt-driven I/O, the nature of traps and subroutine calls/returns. The book then moves to the high-level language C, covering recursion, pointers, and finally elementary data structures. The book establishes a foundation that every subsequent course in the computer science or computer engineering curriculum can benefit from and build on. (view table of contents)

Sheila Rae is not afraid of anything. She walks backwards with her eyes closed, steps on every crack, growls at stray dogs, and bares her teeth at stray cats. But when Sheila Rae becomes lost on the way home from school, it is her scaredy cat sister, Louise, who shows her a thing or two about bravery and sibling love.

When Makwelane, named for the musical instrument that she loves to play, convinces her mother she is old enough to visit her grandmother on her own, she promises to heed warnings about the cunning crocodile that lives along the way.

Wanting to live up to her reputation as the girl that would take on any dare, Beetle McGrady finds herself in a difficult situation when she is challenged to eat an ant and just can't seem to muster the courage to do so.

After saving the Cosmos, Gryllus the Pig is tired of being a hero and longs to return to human form, but the only person who can change him back is the demi-goddess Circe, who, along with all the other Olympians, is nowhere to be found.

Product Description: Chief Rhino is the bravest person in Whoops-a-Daisy World, so when he sees the flicker of flames in a window, he knows he must race to the rescue. If anyone can save the day, Chief Rhino can! In this new adventure from Whoops-a-Daisy World, children can spot their old friends from Doctor Meow's Big Emergency in the background and make new friends, too...read more

Covers climate, botany, plant growth, propagation, soils, vegetable gardening, trees, fruits, nuts, flowers, landscape maintenance, indoor plants, and greenhouses

Harriet accepts her friend George's challenge to ride the frightening roller coaster and finds out that she is the brave one.

Product Description: Priscilla Asks Why? The Rest of the Story is an extended version of the picture book, Priscilla McDoodleNutDoodleMcMae Asks Why? New characters are mixed with the old to make for a rich and exciting chapter book. You will be endured even more to Ollie, the baboon...read more

Product Description: POOF! Just Like Magic! In this first Kathryn the Grape book, readers are introduced to Kathryn the Grape and Maggie the Magical Butterfly. This story helps children learn the impact of doing the right thing and being helpful to others, the joy in making new friends, and the importance of being fearless in trying new things...read more

Product Description: The Good Fire Helmet is a story about being brave in everyday life and believing in yourself. Ten-year-old Tommy and six-year-old Christian treasure the firefighter's helmet that once belonged to their dad. The chaplain had told the boys, "If you just touch your fingers to this fire helmet, its courage can be given to you...read more

FOR USE IN SCHOOLS AND LIBRARIES ONLY. Abandoned by his pack, Faolan, a baby wolf with a mysterious mark on his deformed paw, survives and embarks on a journey that will change the world of the wolves of the Beyond.

Product Description: A fledgling teeters at the edge of his nest in a gorgeously illustrated tale sure to resonate with anyone facing a rite of passage, change, or challenge.(Ages 4-8)Safe inside his cozy nest, a young bird considers whether or not to give his new wings a try...read more

Product Description: For hundreds of years women on Cheju Island in South Korea have supported their families by diving to the ocean floor to collect seaweed and the various edible creatures found there. It is Jae Hyun's dream to be a haenyo, a mermaid, like her mother and grandmother, but her mother forbids it...read more

Product Description: The Auto-B-Good storybook series is based on our five-time Emmy® award-winning animated series. Each 48 page storybook is brightly illustrated with stunning 3D art and tells an exciting story that teaches an important character trait...read more