Product Description: A Year Without "Made in China" provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, author Sara Bongiorni fills this book with engaging stories and anecdotes of her family's attempt to outrun China's reach–by boycotting Chinese made products–and does a remarkable job of taking a decidedly big-picture issue and breaking it down to a personal level...read more

Product Description: Written by a senior marketing and media executive, Branded for Life makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder...read more

Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

Product Description: "I am a boomer. Born in 1960, I was ushered into the modern era decades before the information age altered our lives forever. For me, the innovation of the personal computer and the Internet were the twin defining events of my generation...read more (view table of contents, read Amazon.com's description)

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Product Description: The lesson for marketers is clear: Traditional marketing techniques and single marketing campaigns will not effectively reach consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it...read more (view table of contents, read Amazon.com's description)

This report analyzes the issues of the current antitrust case against Microsoft from an economic perspective. This report presents the main charges by the Justice Department and Microsoft's defense against these charges. Both the Justice Department's andMicrosoft's arguments are then analyzed from an economic viewpoint.

An atlas of American consumer lifestyles features ninety color maps that reveal the relative popularity of products, services, and issues across the continent, surveying everything from cocktail nuts to Oprah and analyzing the link between geography and economics.

An atlas of American consumer lifestyles features ninety color maps revealing the relative popularity of products, services, and issues across the continent, surveying everything from cocktail nuts to Oprah and analyzing the link between geography and economics. Simultaneous. 20,000 first printing.

Between 1880 and 1914, Eastern European Jewish immigrants in New York's Lower East Side defined themselves as American not only by their occupations or education but by their spending practices as well. Jewish immigrants assimilated into American culture through the purchase of fashions, material goods, and resort vacations, combined with Jewish social and religious traditions to create a unique and innovative American identity. (view table of contents)