ISBNs for consumer behavior

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consumer behavior matches 174 work(s)

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Trend-driven Innovation: Beat Accelerating Customer Expectations

By Delia Dumitrescu

See complete details on each edition (1 edition listed)

Paperback:

9781119076315 | John Wiley & Sons Inc, October 5, 2015, cover price $32.00

Consumer Vulnerability: Conditions, Contexts and Characteristics

Product Description: Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa...read more

By Maria Piacentini (editor)

See complete details on each edition (2 editions listed)

Hardcover:

9780415858588 | Routledge, September 10, 2015, cover price $160.00 | About this edition: Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing.

9780434088850, titled "The Marsh Marlowe Letters: The Correspondence of Gerald Marsh and Sir Harvey Marlowe" | William Heinemann Ltd, September 1, 1985, cover price $15.00 | also contains The Marsh Marlowe Letters: The Correspondence of Gerald Marsh and Sir Harvey Marlowe | About this edition: Sir Harvey Marlowe, publisher, engages in a sprightly correspondence with his old schoolmaster Gerald Marsh.

Why Customers Would Rather Have a Smartphone Than a Car: Relationship Retailing As an Opportunity

By Cor Molenaar

See complete details on each edition (1 edition listed)

Hardcover:

9781472466563 | Gower Pub Co, June 17, 2015, cover price $79.95

Life Phases, Mobility and Consumption: An Ethnography of Shopping Routes

Product Description: The very routines of our daily life are to a great extent the expression of our vulnerability and dependence on incredibly wide and complex networks and socio-technical systems. Following peopleâs routes in the city, makes visible the differentially distributed capacities and potentials for mobility...read more

By Jean-sebastien Vayre

See complete details on each edition (1 edition listed)

Hardcover:

9781472445322 | Ashgate Pub Co, August 14, 2015, cover price $124.95 | About this edition: The very routines of our daily life are to a great extent the expression of our vulnerability and dependence on incredibly wide and complex networks and socio-technical systems.

Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior

By W. Douglas Evans, Ph. d. (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9781634825979 | Nova Science Pub Inc, June 20, 2015, cover price $190.00

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

By David Forbes

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Hardcover:

9781137502032 | Palgrave Macmillan, June 15, 2015, cover price $30.00

Why People Don't Buy: The Go and Stop Signals

By Amitav Chakravarti and Manoj Thomas

See complete details on each edition (1 edition listed)

Hardcover:

9781137466679, titled "Why People (Don't) Buy: The Go and Stop Signals" | Palgrave Macmillan, May 15, 2015, cover price $35.00

The Sociology of Consumption: A Global Approach

By Joel Stillerman

See complete details on each edition (2 editions listed)

Hardcover:

9780745661278 | Polity Pr, June 29, 2015, cover price $69.95

Paperback:

9780745661285 | Polity Pr, July 13, 2015, cover price $24.95

Consumer Experiences and Emotion Management

Product Description: The purpose of emotion management is to build brand and create a sustainable competitive advantage. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or be maladaptive. Consumers may be conscious of their emotions or may be motivated by unconscious emotions...read more

By Avinash Kapoor

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Hardcover:

9780312113810, titled "The Passage" | St Martins Pr, October 1, 1994, cover price $22.95 | also contains The Passage

Paperback:

9781606496466 | Business Expert Pr, August 15, 2015, cover price $59.95 | About this edition: The purpose of emotion management is to build brand and create a sustainable competitive advantage.

People and Products: Consumer Behavior and Product Design

Product Description: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity...read more

By Allan J. Kimmel

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Hardcover:

9781138812246 | Routledge, March 12, 2015, cover price $160.00 | About this edition: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

Paperback:

9781138812253 | Routledge, February 25, 2015, cover price $59.95 | About this edition: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...create a Mass of Raving Fans...and Take Any Business to the

By Ryan Levesque

See complete details on each edition (2 editions listed)

Hardcover:

9780442008055, titled "Wetlands" | 2nd edition (Van Nostrand Reinhold, April 1, 1993), cover price $68.95 | also contains Wetlands

Paperback:

9781939447722 | Dunham Group, April 21, 2015, cover price $12.99

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

Dominic Wolfeone of the sharpest young tycoons in New York Cityshould have known that one night of great sex was no basis for a marriage. But it wasn't his head Dominic was thinking with when he asked Sierra to be his convenient wife!Sierra wasn't thinking with her head either, but with her heart. She was determined to teach him that there was more to life than meetings and mergers, and soon Dominic was wondering just how convenient she was! Could it be this hardheaded businessman was about to lose control in the arms of his new bride?

By John V. Willshire (illustrator)

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Paperback:

9781118964965 | John Wiley & Sons Inc, May 26, 2015, cover price $40.00

9780373121793, titled "The Inconvenient Bride" | Harlequin Books, May 1, 2001, cover price $3.99 | also contains The Inconvenient Bride | About this edition: Dominic Wolfeone of the sharpest young tycoons in New York Cityshould have known that one night of great sex was no basis for a marriage.

Legends in Consumer Behavior: Morris B. Holbrook

Product Description: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more

By Jagdish N. Sheth, Ph. D. (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9788132118602 | Sage Pubns Pvt Ltd, April 17, 2015, cover price $1360.00 | About this edition: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades.

The on the Commodity Trail: The Journey of a Bargain Store Product from East to West

Product Description: Following the journey of eight bargain store objects, Alison Hulme reveals the complex story behind society's simplest and cheapest commodities. Inspired by Walter Benjamin's Arcades Project, On the Commodity Trail explores the colourful and fascinating histories of everyday objects...read more

By Alison Hulme

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Hardcover:

9781472572868, titled "On the Commodity Trail: The Journey of a Bargain Store Product from East to West" | Bloomsbury USA Academic, April 23, 2015, cover price $112.00 | About this edition: Following the journey of eight bargain store objects, Alison Hulme reveals the complex story behind society's simplest and cheapest commodities.

Paperback:

9781472572851, titled "On the Commodity Trail: The Journey of a Bargain Store Product from East to West" | Bloomsbury USA Academic, April 23, 2015, cover price $29.95

Buyer Personas: How to Gain Insight into Your Customers Expectations, Align Your Marketing Strategies, and Win More Business

By Adele Revella

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Hardcover:

9781118961506, titled "Buyer Personas: How to Gain Insight into Your Customers' Expectations, Align Your Marketing Strategies, and Win More Business" | John Wiley & Sons Inc, March 9, 2015, cover price $25.00

9780382070600, titled "World of Music Grade Six" | Tch edition (Silver Burdett Ginn Religion, January 1, 1988), cover price $42.55 | also contains World of Music Grade Six

Understanding Consumer Behavior and Consumption Experience

Product Description: Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a companys accomplishments can quickly become failures...read more

By Raquel CastaÃ±o

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Hardcover:

9781466675186 | Igi Global, January 31, 2015, cover price $185.00 | About this edition: Success in the business world is not strictly reliant on producing valuable and in-demand products.

9780407002203, titled "The Eye in Contact Lens Wear" | Butterworth-Heinemann, April 1, 1985, cover price $95.00 | also contains The Eye in Contact Lens Wear

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Product Description: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential...read more

By Information Resources Management Association (corporate author)

See complete details on each edition (2 editions listed)

Hardcover:

9781466673571 | Business Science Reference, December 31, 2014, cover price $2395.00 | About this edition: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential.

Paperback:

9780395733875, titled "U.S. National Parks East" | Apa Productions, November 1, 1995, cover price $21.95 | also contains U.S. National Parks East | About this edition: Describes eastern recreation areas, historic sites, battlefields, parks, reserves, and seashores

Hooked: How to Build Habit-forming Products

Product Description: How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the “Hook Model”—a four steps process embedded into the products of many successful companies to subtly encourage customer behavior...read more

By Nir Eyal, Ryan Hoover (contributor) and Dave Wright (narrator)

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CD/Spoken Word:

9781501214615 | Unabridged edition (Brilliance Audio, November 17, 2014), cover price $29.99 | About this edition: How do successful companies create products people can’t put down?

9781501214622 | Mp3 una edition (Brilliance Audio, November 17, 2014), cover price $25.99

Well-designed: How to Use Empathy to Create Products People Love

Book by Barry, Norman P.

By Jon Kolko

See complete details on each edition (2 editions listed)

Hardcover:

9781625274793 | Harvard Business School Pr, November 11, 2014, cover price $28.00

Paperback:

9780333616826, titled "Introduction to Modern Political Theory" | McMillin Pub Llc, July 1, 1998, cover price $22.01 | also contains An Introduction to Modern Political Theory | About this edition: Book by Barry, Norman P.

Social Media Marketing for Dummies

Product Description: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign...read more

By Stephanie Diamond and Shiv Singh

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Paperback:

9781118985533 | 3 edition (For Dummies, December 15, 2014), cover price $26.99 | About this edition: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign.

9781118065143 | 2 edition (For Dummies, April 3, 2012), cover price $24.99

Millennial Rules: How to Connect With the First Digitally Savvy Generation of Consumers and Employees

Product Description: In todayâs digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumersÂbearing the mantra Âmy way, right way, why pay?âÂwant quick, customizable service that is negotiated on their terms and delivers great value...read more

By T. Scott Gross

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Paperback:

9781621534235 | Allworth Pr, October 21, 2014, cover price $16.95 | About this edition: In todayâs digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials.

Handbook of Research on Managing and Influencing Consumer Behavior

By Hans-ruediger Kaufmann (editor)

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Hardcover:

9781466665477 | Business Science Reference, October 31, 2014, cover price $355.00

The Buying Brain: Secrets for Selling to the Subconscious Mind

Product Description: As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains...read more

By Hari S. Patel (narrator) and Dr. A. K. Pradeep

See complete details on each edition (1 edition listed)

CD/Spoken Word:

9781491552421 | Mp3 una edition (Brilliance Audio, October 21, 2014), cover price $14.99 | About this edition: As much as 95% of our decisions are made by the subconscious mind.

Customer's New Voice: Extreme Relevancy and Experience Through Volunteered Customer Information

Product Description: Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization...read more

By John McKean

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Hardcover:

9781119002321 | John Wiley & Sons Inc, October 13, 2014, cover price $45.00 | About this edition: Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

The Discourse of Online Consumer Reviews

Product Description: The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla VÃ¡squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre...read more

By Camilla Vasquez

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Hardcover:

9781441196286 | Bloomsbury USA Academic, August 14, 2014, cover price $128.00 | About this edition: The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication.

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